Events Determine Spreading Patterns: Information Transmission via Internal and External Influences on Social Networks

Recently, information transmission models motivated by the classical epidemic propagation, have been applied to a wide-range of social systems, generally assume that information mainly transmits among individuals via peer-to-peer interactions on social networks. In this paper, we consider one more approach for users to get information: the out-of-social-network influence. Empirical analyses of eight typical events diffusion on a very large micro-blogging system, emph{Sina Weibo}, show that the external influence has significant impact on information spreading along with social activities. In addition, we propose a theoretical model to interpret the spreading process via both internal and external channels, considering three essential properties: (i) memory effect; (ii) role of spreaders; and (iii) non-redundancy of contacts. Experimental and mathematical results indicate that the information indeed spreads much quicker and broader with mutual effects of the internal and external influences. More importantly, the present model reveals that the event characteristic would highly determine the essential spreading patterns once the network structure is established. The results may shed some light on the in-depth understanding of the underlying dynamics of information transmission on real social networks.

Dimming and CO absorption toward the AA Tau protoplanetary disk: An infalling flow caused by disk instability?

AA Tau, a classical T Tauri star in the Taurus cloud, has been the subject of intensive photometric monitoring for more than two decades due to its quasi-cyclic variation in optical brightness. Beginning in 2011, AA Tau showed another peculiar variation -- its median optical though near-IR flux dimmed significantly, a drop consistent with a 4-mag increase in visual extinction. It has stayed in the faint state since.Here we present 4.7um CO rovibrational spectra of AA Tau over eight epochs, covering an eleven-year time span, that reveal enhanced 12CO and 13CO absorption features in the $J_{rm low}leqslant$13 transitions after the dimming. These newly appeared absorptions require molecular gas along the line of sight with T~500 K and a column density of log (N12CO)~18.5 cm^{-2}, with line centers that show a constant 6 km s$^{-1}$ redshift. The properties of the molecular gas confirm an origin in the circumstellar material. We suggest that the dimming and absorption are caused by gas and dust lifted to large heights by a magnetic buoyancy instability. This material is now propagating inward, and on reaching the star within a few years will be observed as an accretion outburst.

Promoting cold-start items in recommender systems

As one of major challenges, cold-start problem plagues nearly all recommender systems. In particular, new items will be overlooked, impeding the development of new products online. Given limited resources, how to utilize the knowledge of recommender systems and design efficient marketing strategy for new items is extremely important. In this paper, we convert this ticklish issue into a clear mathematical problem based on a bipartite network representation. Under the most widely used algorithm in real e-commerce recommender systems, so-called the item-based collaborative filtering, we show that to simply push new items to active users is not a good strategy. To our surprise, experiments on real recommender systems indicate that to connect new items with some less active users will statistically yield better performance, namely these new items will have more chance to appear in other users recommendation lists. Further analysis suggests that the disassortative nature of recommender systems contributes to such observation. In a word, getting in-depth understanding on recommender systems could pave the way for the owners to popularize their cold-start products with low costs.

Heterogeneity Involved Network-based Algorithm Leads to Accurate and Personalized Recommendations

Heterogeneity of both the source and target objects is taken into account in a network-based algorithm for the directional resource transformation between objects. Based on a biased heat conduction recommendation method (BHC) which considers the heterogeneity of the target object, we propose a heterogeneous heat conduction algorithm (HHC), by further taking the source object degree as the weight of diffusion. Tested on three real datasets, the Netflix, RYM and MovieLens, the HHC algorithm is found to present a better recommendation in both the accuracy and personalization than two excellent algorithms, i.e., the original BHC and a hybrid algorithm of heat conduction and mass diffusion (HHM), while not requiring any other accessorial information or parameter. Moreover, the HHC even elevates the recommendation accuracy on cold objects, referring to the so-called cold start problem, for effectively relieving the recommendation bias on objects with different level of popularity.

Emergence of scale-free close-knit friendship structure in online social networks

Despite the structural properties of online social networks have attracted much attention, the properties of the close-knit friendship structures remain an important question. Here, we mainly focus on how these mesoscale structures are affected by the local and global structural properties. Analyzing the data of four large-scale online social networks reveals several common structural properties. It is found that not only the local structures given by the indegree, outdegree, and reciprocal degree distributions follow a similar scaling behavior, the mesoscale structures represented by the distributions of close-knit friendship structures also exhibit a similar scaling law. The degree correlation is very weak over a wide range of the degrees. We propose a simple directed network model that captures the observed properties. The model incorporates two mechanisms: reciprocation and preferential attachment. Through rate equation analysis of our model, the local-scale and mesoscale structural properties are derived. In the local-scale, the same scaling behavior of indegree and outdegree distributions stems from indegree and outdegree of nodes both growing as the same function of the introduction time, and the reciprocal degree distribution also shows the same power-law due to the linear relationship between the reciprocal degree and in/outdegree of nodes. In the mesoscale, the distributions of four closed triples representing close-knit friendship structures are found to exhibit identical power-laws, a behavior attributed to the negligible degree correlations. Intriguingly, all the power-law exponents of the distributions in the local-scale and mesoscale depend only on one global parameter -- the mean in/outdegree, while both the mean in/outdegree and the reciprocity together determine the ratio of the reciprocal degree of a node to its in/outdegree.