In all scalar extensions of the standard model of particle interactions, the one Higgs boson responsible for electroweak symmetry breaking always mixes with other neutral scalars at tree level unless a symmetry prevents it. An unexplored important op
tion is that the mixing may be radiative, and thus guaranteed to be small. Two first such examples are discussed. One is based on the soft breaking of the discrete symmetry $Z_3$. The other starts with the non-Abelian discrete symmetry $A_4$ which is then softly broken to $Z_3$, and results in the emergence of an interesting dark-matter candidate together with a light mediator for the dark matter to have its own long-range interaction.
It is shown that in extensions of the standard model of quarks and leptons where additive lepton number $L$ is broken by two units, so that $Z_2$ lepton parity, i.e. $(-1)^L$ which is either even or odd, remains exactly conserved, there is the possib
ility of stable dark matter without additional symmetry. This applies to many existing simple models of Majorana neutrino mass with dark matter, including some radiative models. Several well-known examples are discussed. This new insight leads to the construction of a radiative Type II seesaw model of neutrino mass with dark matter where the dominant decay of the doubly charged Higgs boson $xi^{++}$ is into $W^+W^+$ instead of the expected $l_i^+ l_j^+$ lepton pairs for the well-known tree-level model.
