Multi-Winner Election Control via Social Influence

In an election, we are given a set of voters, each having a preference list over a set of candidates, that are distributed on a social network. We consider a scenario where voters may change their preference lists as a consequence of the messages received by their neighbors in a social network. Specifically, we consider a political campaign that spreads messages in a social network in support or against a given candidate and the spreading follows a dynamic model for information diffusion. When a message reaches a voter, this latter changes its preference list according to an update rule. The election control problem asks to find a bounded set of nodes to be the starter of a political campaign in support (constructive problem) or against (destructive problem) a given target candidate $c$, in such a way that the margin of victory of $c$ w.r.t. its most voted opponents is maximized. It has been shown that several variants of the problem can be solved within a constant factor approximation of the optimum, which shows that controlling elections by means of social networks is doable and constitutes a real problem for modern democracies. Most of the literature, however, focuses on the case of single-winner elections. In this paper, we define the election control problem in social networks for multi-winner elections with the aim of modeling parliamentarian elections. Differently from the single-winner case, we show that the multi-winner election control problem is NP-hard to approximate within any factor in both constructive and destructive cases. We then study a relaxation of the problem where votes are aggregated on the basis of parties (instead of single candidates), which is a variation of the so-called straight-party voting used in some real parliamentarian elections. We show that the latter problem remains NP-hard but can be approximated within a constant factor.

Exploiting Social Influence to Control Elections Based on Scoring Rules

Online social networks are used to diffuse opinions and ideas among users, enabling a faster communication and a wider audience. The way in which opinions are conditioned by social interactions is usually called social influence. Social influence is extensively used during political campaigns to advertise and support candidates. Herein we consider the problem of exploiting social influence in a network of voters in order to change their opinion about a target candidate with the aim of increasing his chance to win/lose the election in a wide range of voting systems. We introduce the Linear Threshold Ranking, a natural and powerful extension of the well-established Linear Threshold Model, which describes the change of opinions taking into account the amount of exercised influence. We are able to maximize the score of a target candidate up to a factor of $1-1/e$ by showing submodularity. We exploit such property to provide a $frac{1}{3}(1-1/e)$-approximation algorithm for the constructive election control problem. Similarly, we get a $frac{1}{2}(1-1/e)$-approximation ratio in the destructive scenario. The algorithm can be used in arbitrary scoring rule voting systems, including plurality rule and borda count. Finally, we perform an experimental study on real-world networks, measuring Probability of Victory (PoV) and Margin of Victory (MoV) of the target candidate, to validate the model and to test the capability of the algorithm.