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Modeling Stated Preference for Mobility-on-Demand Transit: A Comparison of Machine Learning and Logit Models

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 Added by Xilei Zhao
 Publication date 2018
and research's language is English




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Logit models are usually applied when studying individual travel behavior, i.e., to predict travel mode choice and to gain behavioral insights on traveler preferences. Recently, some studies have applied machine learning to model travel mode choice and reported higher out-of-sample predictive accuracy than traditional logit models (e.g., multinomial logit). However, little research focuses on comparing the interpretability of machine learning with logit models. In other words, how to draw behavioral insights from the high-performance black-box machine-learning models remains largely unsolved in the field of travel behavior modeling. This paper aims at providing a comprehensive comparison between the two approaches by examining the key similarities and differences in model development, evaluation, and behavioral interpretation between logit and machine-learning models for travel mode choice modeling. To complement the theoretical discussions, the paper also empirically evaluates the two approaches on the stated-preference survey data for a new type of transit system integrating high-frequency fixed-route services and ridesourcing. The results show that machine learning can produce significantly higher predictive accuracy than logit models. Moreover, machine learning and logit models largely agree on many aspects of behavioral interpretations. In addition, machine learning can automatically capture the nonlinear relationship between the input features and choice outcomes. The paper concludes that there is great potential in merging ideas from machine learning and conventional statistical methods to develop refined models for travel behavior research and suggests some new research directions.

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Recent years have witnessed an increased focus on interpretability and the use of machine learning to inform policy analysis and decision making. This paper applies machine learning to examine travel behavior and, in particular, on modeling changes in travel modes when individuals are presented with a novel (on-demand) mobility option. It addresses the following question: Can machine learning be applied to model individual taste heterogeneity (preference heterogeneity for travel modes and response heterogeneity to travel attributes) in travel mode choice? This paper first develops a high-accuracy classifier to predict mode-switching behavior under a hypothetical Mobility-on-Demand Transit system (i.e., stated-preference data), which represents the case study underlying this research. We show that this classifier naturally captures individual heterogeneity available in the data. Moreover, the paper derives insights on heterogeneous switching behaviors through the generation of marginal effects and elasticities by current travel mode, partial dependence plots, and individual conditional expectation plots. The paper also proposes two new model-agnostic interpretation tools for machine learning, i.e., conditional partial dependence plots and conditional individual partial dependence plots, specifically designed to examine response heterogeneity. The results on the case study show that the machine-learning classifier, together with model-agnostic interpretation tools, provides valuable insights on travel mode switching behavior for different individuals and population segments. For example, the existing drivers are more sensitive to additional pickups than people using other travel modes, and current transit users are generally willing to share rides but reluctant to take any additional transfers.
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