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Register a new userIdentifying latent shared mobility preference segments in low-income communities: ride-hailing, fixed-route bus, and mobility-on-demand transit
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Concepts of Mobility-on-Demand (MOD) and Mobility as a Service (MaaS), which feature the integration of various shared-use mobility options, have gained widespread popularity in recent years. While these concepts promise great benefits to travelers, their heavy reliance on technology raises equity concerns as socially disadvantaged population groups can be left out in an era of on-demand mobility. This paper investigates the potential uptake of MOD transit services (integrated fixed-route and on-demand services) among travelers living in low-income communities. Specially, we analyze peoples latent attitude towards three shared-use mobility services, including ride-hailing services, fixed-route transit, and MOD transit. We conduct a latent class cluster analysis of 825 survey respondents sampled from low-income neighborhoods in Detroit and Ypsilanti, Michigan. We identified three latent segments: shared-mode enthusiast, shared-mode opponent, and fixed-route transit loyalist. People from the shared-mode enthusiast segment often use ride-hailing services and live in areas with poor transit access, and they are likely to be the early adopters of MOD transit services. The shared-mode opponent segment mainly includes vehicle owners who lack interests in shared mobility options. The fixed-route transit loyalist segment includes a considerable share of low-income individuals who face technological barriers to use the MOD transit. We also find that males, college graduates, car owners, people with a mobile data plan, and people living in poor-transit-access areas have a higher level of preferences for MOD transit services. We conclude with policy recommendations for developing more accessible and equitable MOD transit services.
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Emerging transportation technologies, such as ride-hailing and autonomous vehicles, are disrupting the transportation sector and transforming public transit. Some transit observers envision future public transit to be integrated transit systems with fixed-route services running along major corridors and on-demand ridesharing services covering lower-density areas. A switch from a conventional fixed-route service model to this kind of integrated mobility-on-demand transit system, however, may elicit varied responses from local residents. This paper evaluates traveler preferences for a proposed integrated mobility-on-demand transit system versus the existing fixed-route system, with a particular focus on disadvantaged travelers. We conducted a survey in two low-resource communities in the United States, namely, Detroit and Ypsilanti, Michigan. A majority of survey respondents preferred a mobility-on-demand transit system over a fixed-route one. Based on ordered logit model outputs, we found a stronger preference for mobility-on-demand transit among males, college graduates, individuals who have never heard of or used ride-hailing before, and individuals who currently receive inferior transit services. By contrast, preferences varied little by age, income, race, or disability status. The most important benefit of a mobility-on-demand transit system perceived by the survey respondents is enhanced transit accessibility to different destinations, whereas their major concerns include the need to actively request rides, possible transit-fare increases, and potential technological failures. Addressing the concerns of female riders and accommodating the needs of less technology-proficient individuals should be major priorities for transit agencies that are considering mobility-on-demand initiatives.
Understanding individual mobility behavior is critical for modeling urban transportation. It provides deeper insights on the generative mechanisms of human movements. Emerging data sources such as mobile phone call detail records, social media posts, GPS observations, and smart card transactions have been used before to reveal individual mobility behavior. In this paper, we report the spatio-temporal mobility behaviors using large-scale data collected from a ride-hailing service platform. Based on passenger-level travel information, we develop an algorithm to identify users visited places and the category of those places. To characterize temporal movement patterns, we reveal the differences in trip generation characteristics between commuting and non-commuting trips and the distribution of gap time between consecutive trips. To understand spatial mobility patterns, we observe the distribution of the number of visited places and their rank, the spatial distribution of residences and workplaces, and the distributions of travel distance and travel time. Our analysis highlights the differences in mobility patterns of the users of ride-hailing services, compared to the findings of existing mobility studies based on other data sources. It shows the potential of developing high-resolution individual-level mobility models that can predict the demand of emerging mobility services with high fidelity and accuracy.
Logit models are usually applied when studying individual travel behavior, i.e., to predict travel mode choice and to gain behavioral insights on traveler preferences. Recently, some studies have applied machine learning to model travel mode choice and reported higher out-of-sample predictive accuracy than traditional logit models (e.g., multinomial logit). However, little research focuses on comparing the interpretability of machine learning with logit models. In other words, how to draw behavioral insights from the high-performance black-box machine-learning models remains largely unsolved in the field of travel behavior modeling. This paper aims at providing a comprehensive comparison between the two approaches by examining the key similarities and differences in model development, evaluation, and behavioral interpretation between logit and machine-learning models for travel mode choice modeling. To complement the theoretical discussions, the paper also empirically evaluates the two approaches on the stated-preference survey data for a new type of transit system integrating high-frequency fixed-route services and ridesourcing. The results show that machine learning can produce significantly higher predictive accuracy than logit models. Moreover, machine learning and logit models largely agree on many aspects of behavioral interpretations. In addition, machine learning can automatically capture the nonlinear relationship between the input features and choice outcomes. The paper concludes that there is great potential in merging ideas from machine learning and conventional statistical methods to develop refined models for travel behavior research and suggests some new research directions.
As a newly-emerging travel mode in the era of mobile internet, ride-hailing that connects passengers with private-car drivers via an online platform has been very popular all over the world. Although it attracts much attention in both practice and theory, the understanding of ride-hailing is still very limited largely because of the lack of related data. For the first time, this paper introduces ride-hailing drivers multi-day trip order data and portrays ride-hailing mobility in Beijing, China, from the regional and drivers perspectives. The analyses from the regional perspective help understand the spatiotemporal flowing of the ride-hailing demand, and those from the drivers perspective characterize the ride-hailing drivers preferences in providing ride-hailing services. A series of findings are obtained, such as the observation of the spatiotemporal rhythm of a city in using ride-hailing services and two categories of ride-hailing drivers in terms of the correlation between the activity space and working time. Those findings contribute to the understanding of ride-hailing activities, the prediction of ride-hailing demand, the modeling of ride-hailing drivers preferences, and the management of ride-hailing services.
The analysis and characterization of human mobility using population-level mobility models is important for numerous applications, ranging from the estimation of commuter flows in cities to modeling trade flows between countries. However, almost all of these applications have focused on large spatial scales, which typically range between intra-city scales to inter-country scales. In this paper, we investigate population-level human mobility models on a much smaller spatial scale by using them to estimate customer mobility flow between supermarket zones. We use anonymized, ordered customer-basket data to infer empirical mobility flow in supermarkets, and we apply variants of the gravity and intervening-opportunities models to fit this mobility flow and estimate the flow on unseen data. We find that a doubly-constrained gravity model and an extended radiation model (which is a type of intervening-opportunities model) can successfully estimate 65--70% of the flow inside supermarkets. Using a gravity model as a case study, we then investigate how to reduce congestion in supermarkets using mobility models. We model each supermarket zone as a queue, and we use a gravity model to identify store layouts with low congestion, which we measure either by the maximum number of visits to a zone or by the total mean queue size. We then use a simulated-annealing algorithm to find store layouts with lower congestion than a supermarkets original layout. In these optimized store layouts, we find that popular zones are often in the perimeter of a store. Our research gives insight both into how customers move in supermarkets and into how retailers can arrange stores to reduce congestion. It also provides a case study of human mobility on small spatial scales.
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