Subscribe to the gold package and get unlimited access to Shamra Academy
Register a new userPopularity Bias Is Not Always Evil: Disentangling Benign and Harmful Bias for Recommendation
336
0
0.0
(
0
)
Added by
Zihao Zhao
Publication date
2021
fields
Informatics Engineering
and research's language is
English
Ask ChatGPT about the research
No Arabic abstract
Recommender system usually suffers from severe popularity bias -- the collected interaction data usually exhibits quite imbalanced or even long-tailed distribution over items. Such skewed distribution may result from the users conformity to the group, which deviates from reflecting users true preference. Existing efforts for tackling this issue mainly focus on completely eliminating popularity bias. However, we argue that not all popularity bias is evil. Popularity bias not only results from conformity but also item quality, which is usually ignored by existing methods. Some items exhibit higher popularity as they have intrinsic better property. Blindly removing the popularity bias would lose such important signal, and further deteriorate model performance. To sufficiently exploit such important information for recommendation, it is essential to disentangle the benign popularity bias caused by item quality from the harmful popularity bias caused by conformity. Although important, it is quite challenging as we lack an explicit signal to differentiate the two factors of popularity bias. In this paper, we propose to leverage temporal information as the two factors exhibit quite different patterns along the time: item quality revealing item inherent property is stable and static while conformity that depends on items recent clicks is highly time-sensitive. Correspondingly, we further propose a novel Time-aware DisEntangled framework (TIDE), where a click is generated from three components namely the static item quality, the dynamic conformity effect, as well as the user-item matching score returned by any recommendation model. Lastly, we conduct interventional inference such that the recommendation can benefit from the benign popularity bias while circumvent the harmful one. Extensive experiments on three real-world datasets demonstrated the effectiveness of TIDE.
rate research
Read More
Recommender system usually faces popularity bias issues: from the data perspective, items exhibit uneven (long-tail) distribution on the interaction frequency; from the method perspective, collaborative filtering methods are prone to amplify the bias by over-recommending popular items. It is undoubtedly critical to consider popularity bias in recommender systems, and existing work mainly eliminates the bias effect. However, we argue that not all biases in the data are bad -- some items demonstrate higher popularity because of their better intrinsic quality. Blindly pursuing unbiased learning may remove the beneficial patterns in the data, degrading the recommendation accuracy and user satisfaction. This work studies an unexplored problem in recommendation -- how to leverage popularity bias to improve the recommendation accuracy. The key lies in two aspects: how to remove the bad impact of popularity bias during training, and how to inject the desired popularity bias in the inference stage that generates top-K recommendations. This questions the causal mechanism of the recommendation generation process. Along this line, we find that item popularity plays the role of confounder between the exposed items and the observed interactions, causing the bad effect of bias amplification. To achieve our goal, we propose a new training and inference paradigm for recommendation named Popularity-bias Deconfounding and Adjusting (PDA). It removes the confounding popularity bias in model training and adjusts the recommendation score with desired popularity bias via causal intervention. We demonstrate the new paradigm on latent factor model and perform extensive experiments on three real-world datasets. Empirical studies validate that the deconfounded training is helpful to discover user real interests and the inference adjustment with popularity bias could further improve the recommendation accuracy.
Recommender systems usually amplify the biases in the data. The model learned from historical interactions with imbalanced item distribution will amplify the imbalance by over-recommending items from the major groups. Addressing this issue is essential for a healthy ecosystem of recommendation in the long run. Existing works apply bias control to the ranking targets (e.g., calibration, fairness, and diversity), but ignore the true reason for bias amplification and trade-off the recommendation accuracy. In this work, we scrutinize the cause-effect factors for bias amplification, identifying the main reason lies in the confounder effect of imbalanced item distribution on user representation and prediction score. The existence of such confounder pushes us to go beyond merely modeling the conditional probability and embrace the causal modeling for recommendation. Towards this end, we propose a Deconfounded Recommender System (DecRS), which models the causal effect of user representation on the prediction score. The key to eliminating the impact of the confounder lies in backdoor adjustment, which is however difficult to do due to the infinite sample space of the confounder. For this challenge, we contribute an approximation operator for backdoor adjustment which can be easily plugged into most recommender models. Lastly, we devise an inference strategy to dynamically regulate backdoor adjustment according to user status. We instantiate DecRS on two representative models FM and NFM, and conduct extensive experiments over two benchmarks to validate the superiority of our proposed DecRS.
The general aim of the recommender system is to provide personalized suggestions to users, which is opposed to suggesting popular items. However, the normal training paradigm, i.e., fitting a recommender model to recover the user behavior data with pointwise or pairwise loss, makes the model biased towards popular items. This results in the terrible Matthew effect, making popular items be more frequently recommended and become even more popular. Existing work addresses this issue with Inverse Propensity Weighting (IPW), which decreases the impact of popular items on the training and increases the impact of long-tail items. Although theoretically sound, IPW methods are highly sensitive to the weighting strategy, which is notoriously difficult to tune. In this work, we explore the popularity bias issue from a novel and fundamental perspective -- cause-effect. We identify that popularity bias lies in the direct effect from the item node to the ranking score, such that an items intrinsic property is the cause of mistakenly assigning it a higher ranking score. To eliminate popularity bias, it is essential to answer the counterfactual question that what the ranking score would be if the model only uses item property. To this end, we formulate a causal graph to describe the important cause-effect relations in the recommendation process. During training, we perform multi-task learning to achieve the contribution of each cause; during testing, we perform counterfactual inference to remove the effect of item popularity. Remarkably, our solution amends the learning process of recommendation which is agnostic to a wide range of models -- it can be easily implemented in existing methods. We demonstrate it on Matrix Factorization (MF) and LightGCN [20]. Experiments on five real-world datasets demonstrate the effectiveness of our method.
Selection bias is prevalent in the data for training and evaluating recommendation systems with explicit feedback. For example, users tend to rate items they like. However, when rating an item concerning a specific user, most of the recommendation algorithms tend to rely too much on his/her rating (feedback) history. This introduces implicit bias on the recommendation system, which is referred to as user feedback-loop bias in this paper. We propose a systematic and dynamic way to correct such bias and to obtain more diverse and objective recommendations by utilizing temporal rating information. Specifically, our method includes a deep-learning component to learn each users dynamic rating history embedding for the estimation of the probability distribution of the items that the user rates sequentially. These estimated dynamic exposure probabilities are then used as propensity scores to train an inverse-propensity-scoring (IPS) rating predictor. We empirically validated the existence of such user feedback-loop bias in real world recommendation systems and compared the performance of our method with the baseline models that are either without de-biasing or with propensity scores estimated by other methods. The results show the superiority of our approach.
News recommendation is critical for personalized news access. Existing news recommendation methods usually infer users personal interest based on their historical clicked news, and train the news recommendation models by predicting future news clicks. A core assumption behind these methods is that news click behaviors can indicate user interest. However, in practical scenarios, beyond the relevance between user interest and news content, the news click behaviors may also be affected by other factors, such as the bias of news presentation in the online platform. For example, news with higher positions and larger sizes are usually more likely to be clicked. The bias of clicked news may bring noises to user interest modeling and model training, which may hurt the performance of the news recommendation model. In this paper, we propose a bias-aware personalized news recommendation method named DebiasRec, which can handle the bias information for more accurate user interest inference and model training. The core of our method includes a bias representation module, a bias-aware user modeling module, and a bias-aware click prediction module. The bias representation module is used to model different kinds of news bias and their interactions to capture their joint effect on click behaviors. The bias-aware user modeling module aims to infer users debiased interest from the clicked news articles by using their bias information to calibrate the interest model. The bias-aware click prediction module is used to train a debiased news recommendation model from the biased click behaviors, where the click score is decomposed into a preference score indicating users interest in the news content and a news bias score inferred from its different bias features. Experiments on two real-world datasets show that our method can effectively improve the performance of news recommendation.
Log in to be able to interact and post comments
comments
Fetching comments
Sign in to be able to follow your search criteria
