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Register a new userDebiasedRec: Bias-aware User Modeling and Click Prediction for Personalized News Recommendation
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Added by
Jingwei Yi
Publication date
2021
fields
Informatics Engineering
and research's language is
English
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News recommendation is critical for personalized news access. Existing news recommendation methods usually infer users personal interest based on their historical clicked news, and train the news recommendation models by predicting future news clicks. A core assumption behind these methods is that news click behaviors can indicate user interest. However, in practical scenarios, beyond the relevance between user interest and news content, the news click behaviors may also be affected by other factors, such as the bias of news presentation in the online platform. For example, news with higher positions and larger sizes are usually more likely to be clicked. The bias of clicked news may bring noises to user interest modeling and model training, which may hurt the performance of the news recommendation model. In this paper, we propose a bias-aware personalized news recommendation method named DebiasRec, which can handle the bias information for more accurate user interest inference and model training. The core of our method includes a bias representation module, a bias-aware user modeling module, and a bias-aware click prediction module. The bias representation module is used to model different kinds of news bias and their interactions to capture their joint effect on click behaviors. The bias-aware user modeling module aims to infer users debiased interest from the clicked news articles by using their bias information to calibrate the interest model. The bias-aware click prediction module is used to train a debiased news recommendation model from the biased click behaviors, where the click score is decomposed into a preference score indicating users interest in the news content and a news bias score inferred from its different bias features. Experiments on two real-world datasets show that our method can effectively improve the performance of news recommendation.
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User interest modeling is critical for personalized news recommendation. Existing news recommendation methods usually learn a single user embedding for each user from their previous behaviors to represent their overall interest. However, user interest is usually diverse and multi-grained, which is difficult to be accurately modeled by a single user embedding. In this paper, we propose a news recommendation method with hierarchical user interest modeling, named HieRec. Instead of a single user embedding, in our method each user is represented in a hierarchical interest tree to better capture their diverse and multi-grained interest in news. We use a three-level hierarchy to represent 1) overall user interest; 2) user interest in coarse-grained topics like sports; and 3) user interest in fine-grained topics like football. Moreover, we propose a hierarchical user interest matching framework to match candidate news with different levels of user interest for more accurate user interest targeting. Extensive experiments on two real-world datasets validate our method can effectively improve the performance of user modeling for personalized news recommendation.
Personalized news recommendation methods are widely used in online news services. These methods usually recommend news based on the matching between news content and user interest inferred from historical behaviors. However, these methods usually have difficulties in making accurate recommendations to cold-start users, and tend to recommend similar news with those users have read. In general, popular news usually contain important information and can attract users with different interests. Besides, they are usually diverse in content and topic. Thus, in this paper we propose to incorporate news popularity information to alleviate the cold-start and diversity problems for personalized news recommendation. In our method, the ranking score for recommending a candidate news to a target user is the combination of a personalized matching score and a news popularity score. The former is used to capture the personalized user interest in news. The latter is used to measure time-aware popularity of candidate news, which is predicted based on news content, recency, and real-time CTR using a unified framework. Besides, we propose a popularity-aware user encoder to eliminate the popularity bias in user behaviors for accurate interest modeling. Experiments on two real-world datasets show our method can effectively improve the accuracy and diversity for news recommendation.
The most important task in personalized news recommendation is accurate matching between candidate news and user interest. Most of existing news recommendation methods model candidate news from its textual content and user interest from their clicked news in an independent way. However, a news article may cover multiple aspects and entities, and a user usually has different kinds of interest. Independent modeling of candidate news and user interest may lead to inferior matching between news and users. In this paper, we propose a knowledge-aware interactive matching method for news recommendation. Our method interactively models candidate news and user interest to facilitate their accurate matching. We design a knowledge-aware news co-encoder to interactively learn representations for both clicked news and candidate news by capturing their relatedness in both semantic and entities with the help of knowledge graphs. We also design a user-news co-encoder to learn candidate news-aware user interest representation and user-aware candidate news representation for better interest matching. Experiments on two real-world datasets validate that our method can effectively improve the performance of news recommendation.
Personalized news recommendation is an important technique to help users find their interested news information and alleviate their information overload. It has been extensively studied over decades and has achieved notable success in improving users news reading experience. However, there are still many unsolved problems and challenges that need to be further studied. To help researchers master the advances in personalized news recommendation over the past years, in this paper we present a comprehensive overview of personalized news recommendation. Instead of following the conventional taxonomy of news recommendation methods, in this paper we propose a novel perspective to understand personalized news recommendation based on its core problems and the associated techniques and challenges. We first review the techniques for tackling each core problem in a personalized news recommender system and the challenges they face. Next, we introduce the public datasets and evaluation methods for personalized news recommendation. We then discuss the key points on improving the responsibility of personalized news recommender systems. Finally, we raise several research directions that are worth investigating in the future. This paper can provide up-to-date and comprehensive views to help readers understand the personalized news recommendation field. We hope this paper can facilitate research on personalized news recommendation and as well as related fields in natural language processing and data mining.
User response prediction, which models the user preference w.r.t. the presented items, plays a key role in online services. With two-decade rapid development, nowadays the cumulated user behavior sequences on mature Internet service platforms have become extremely long since the users first registration. Each user not only has intrinsic tastes, but also keeps changing her personal interests during lifetime. Hence, it is challenging to handle such lifelong sequential modeling for each individual user. Existing methodologies for sequential modeling are only capable of dealing with relatively recent user behaviors, which leaves huge space for modeling long-term especially lifelong sequential patterns to facilitate user modeling. Moreover, one users behavior may be accounted for various previous behaviors within her whole online activity history, i.e., long-term dependency with multi-scale sequential patterns. In order to tackle these challenges, in this paper, we propose a Hierarchical Periodic Memory Network for lifelong sequential modeling with personalized memorization of sequential patterns for each user. The model also adopts a hierarchical and periodical updating mechanism to capture multi-scale sequential patterns of user interests while supporting the evolving user behavior logs. The experimental results over three large-scale real-world datasets have demonstrated the advantages of our proposed model with significant improvement in user response prediction performance against the state-of-the-arts.
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