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Register a new userCauseRec: Counterfactual User Sequence Synthesis for Sequential Recommendation
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Shengyu Zhang
Publication date
2021
fields
Informatics Engineering
and research's language is
English
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Learning user representations based on historical behaviors lies at the core of modern recommender systems. Recent advances in sequential recommenders have convincingly demonstrated high capability in extracting effective user representations from the given behavior sequences. Despite significant progress, we argue that solely modeling the observational behaviors sequences may end up with a brittle and unstable system due to the noisy and sparse nature of user interactions logged. In this paper, we propose to learn accurate and robust user representations, which are required to be less sensitive to (attack on) noisy behaviors and trust more on the indispensable ones, by modeling counterfactual data distribution. Specifically, given an observed behavior sequence, the proposed CauseRec framework identifies dispensable and indispensable concepts at both the fine-grained item level and the abstract interest level. CauseRec conditionally samples user concept sequences from the counterfactual data distributions by replacing dispensable and indispensable concepts within the original concept sequence. With user representations obtained from the synthesized user sequences, CauseRec performs contrastive user representation learning by contrasting the counterfactual with the observational. We conduct extensive experiments on real-world public recommendation benchmarks and justify the effectiveness of CauseRec with multi-aspects model analysis. The results demonstrate that the proposed CauseRec outperforms state-of-the-art sequential recommenders by learning accurate and robust user representations.
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Modeling the sequential correlation of users historical interactions is essential in sequential recommendation. However, the majority of the approaches mainly focus on modeling the emph{intra-sequence} item correlation within each individual sequence but neglect the emph{inter-sequence} item correlation across different user interaction sequences. Though several studies have been aware of this issue, their method is either simple or implicit. To make better use of such information, we propose an inter-sequence enhanced framework for the Sequential Recommendation (ISSR). In ISSR, both inter-sequence and intra-sequence item correlation are considered. Firstly, we equip graph neural networks in the inter-sequence correlation encoder to capture the high-order item correlation from the user-item bipartite graph and the item-item graph. Then, based on the inter-sequence correlation encoder, we build GRU network and attention network in the intra-sequence correlation encoder to model the item sequential correlation within each individual sequence and temporal dynamics for predicting users preferences over candidate items. Additionally, we conduct extensive experiments on three real-world datasets. The experimental results demonstrate the superiority of ISSR over many state-of-the-art methods and the effectiveness of the inter-sequence correlation encoder.
By providing explanations for users and system designers to facilitate better understanding and decision making, explainable recommendation has been an important research problem. In this paper, we propose Counterfactual Explainable Recommendation (CountER), which takes the insights of counterfactual reasoning from causal inference for explainable recommendation. CountER is able to formulate the complexity and the strength of explanations, and it adopts a counterfactual learning framework to seek simple (low complexity) and effective (high strength) explanations for the model decision. Technically, for each item recommended to each user, CountER formulates a joint optimization problem to generate minimal changes on the item aspects so as to create a counterfactual item, such that the recommendation decision on the counterfactual item is reversed. These altered aspects constitute the explanation of why the original item is recommended. The counterfactual explanation helps both the users for better understanding and the system designers for better model debugging. Another contribution of the work is the evaluation of explainable recommendation, which has been a challenging task. Fortunately, counterfactual explanations are very suitable for standard quantitative evaluation. To measure the explanation quality, we design two types of evaluation metrics, one from users perspective (i.e. why the user likes the item), and the other from models perspective (i.e. why the item is recommended by the model). We apply our counterfactual learning algorithm on a black-box recommender system and evaluate the generated explanations on five real-world datasets. Results show that our model generates more accurate and effective explanations than state-of-the-art explainable recommendation models.
Sequential recommendation methods play a crucial role in modern recommender systems because of their ability to capture a users dynamic interest from her/his historical interactions. Despite their success, we argue that these approaches usually rely on the sequential prediction task to optimize the huge amounts of parameters. They usually suffer from the data sparsity problem, which makes it difficult for them to learn high-quality user representations. To tackle that, inspired by recent advances of contrastive learning techniques in the computer version, we propose a novel multi-task model called textbf{C}ontrastive textbf{L}earning for textbf{S}equential textbf{Rec}ommendation~(textbf{CL4SRec}). CL4SRec not only takes advantage of the traditional next item prediction task but also utilizes the contrastive learning framework to derive self-supervision signals from the original user behavior sequences. Therefore, it can extract more meaningful user patterns and further encode the user representation effectively. In addition, we propose three data augmentation approaches to construct self-supervision signals. Extensive experiments on four public datasets demonstrate that CL4SRec achieves state-of-the-art performance over existing baselines by inferring better user representations.
Recommender systems are gaining increasing and critical impacts on human and society since a growing number of users use them for information seeking and decision making. Therefore, it is crucial to address the potential unfairness problems in recommendations. Just like users have personalized preferences on items, users demands for fairness are also personalized in many scenarios. Therefore, it is important to provide personalized fair recommendations for users to satisfy their personalized fairness demands. Besides, previous works on fair recommendation mainly focus on association-based fairness. However, it is important to advance from associative fairness notions to causal fairness notions for assessing fairness more properly in recommender systems. Based on the above considerations, this paper focuses on achieving personalized counterfactual fairness for users in recommender systems. To this end, we introduce a framework for achieving counterfactually fair recommendations through adversary learning by generating feature-independent user embeddings for recommendation. The framework allows recommender systems to achieve personalized fairness for users while also covering non-personalized situations. Experiments on two real-world datasets with shallow and deep recommendation algorithms show that our method can generate fairer recommendations for users with a desirable recommendation performance.
The context information such as product category plays a critical role in sequential recommendation. Recent years have witnessed a growing interest in context-aware sequential recommender systems. Existing studies often treat the contexts as auxiliary feature vectors without considering the sequential dependency in contexts. However, such a dependency provides valuable clues to predict the users future behavior. For example, a user might buy electronic accessories after he/she buy an electronic product. In this paper, we propose a novel seq2seq translation architecture to highlight the importance of sequential dependency in contexts for sequential recommendation. Specifically, we first construct a collateral context sequence in addition to the main interaction sequence. We then generalize recent advancements in translation model from sequences of words in two languages to sequences of items and contexts in recommender systems. Taking the category information as an items context, we develop a basic coupled and an extended tripled seq2seq translation models to encode the category-item and item-category-item relations between the item and context sequences. We conduct extensive experiments on three real world datasets. The results demonstrate the superior performance of the proposed model compared with the state-of-the-art baselines.
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