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Added by
Wenqi Fan
Publication date
2021
fields
Informatics Engineering
and research's language is
English
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Recommender systems aim to provide personalized services to users and are playing an increasingly important role in our daily lives. The key of recommender systems is to predict how likely users will interact with items based on their historical online behaviors, e.g., clicks, add-to-cart, purchases, etc. To exploit these user-item interactions, there are increasing efforts on considering the user-item interactions as a user-item bipartite graph and then performing information propagation in the graph via Graph Neural Networks (GNNs). Given the power of GNNs in graph representation learning, these GNN-based recommendation methods have remarkably boosted the recommendation performance. Despite their success, most existing GNN-based recommender systems overlook the existence of interactions caused by unreliable behaviors (e.g., random/bait clicks) and uniformly treat all the interactions, which can lead to sub-optimal and unstable performance. In this paper, we investigate the drawbacks (e.g., non-adaptive propagation and non-robustness) of existing GNN-based recommendation methods. To address these drawbacks, we propose the Graph Trend Networks for recommendations (GTN) with principled designs that can capture the adaptive reliability of the interactions. Comprehensive experiments and ablation studies are presented to verify and understand the effectiveness of the proposed framework. Our implementation and datasets can be released after publication.
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In E-commerce, vouchers are important marketing tools to enhance users engagement and boost sales and revenue. The likelihood that a user redeems a voucher is a key factor in voucher distribution decision. User-item Click-Through-Rate (CTR) models are often applied to predict the user-voucher redemption rate. However, the voucher scenario involves more complicated relations among users, items and vouchers. The users historical behavior in a voucher collection activity reflects users voucher usage patterns, which is nevertheless overlooked by the CTR-based solutions. In this paper, we propose a Deep Multi-behavior Graph Networks (DMBGN) to shed light on this field for the voucher redemption rate prediction. The complex structural user-voucher-item relationships are captured by a User-Behavior Voucher Graph (UVG). User behavior happening both before and after voucher collection is taken into consideration, and a high-level representation is extracted by Higher-order Graph Neural Networks. On top of a sequence of UVGs, an attention network is built which can help to learn users long-term voucher redemption preference. Extensive experiments on three large-scale production datasets demonstrate the proposed DMBGN model is effective, with 10% to 16% relative AUC improvement over Deep Neural Networks (DNN), and 2% to 4% AUC improvement over Deep Interest Network (DIN). Source code and a sample dataset are made publicly available to facilitate future research.
Cross-Domain Recommendation (CDR) and Cross-System Recommendation (CSR) have been proposed to improve the recommendation accuracy in a target dataset (domain/system) with the help of a source one with relatively richer information. However, most existing CDR and CSR approaches are single-target, namely, there is a single target dataset, which can only help the target dataset and thus cannot benefit the source dataset. In this paper, we focus on three new scenarios, i.e., Dual-Target CDR (DTCDR), Multi-Target CDR (MTCDR), and CDR+CSR, and aim to improve the recommendation accuracy in all datasets simultaneously for all scenarios. To do this, we propose a unified framework, called GA (based on Graph embedding and Attention techniques), for all three scenarios. In GA, we first construct separate heterogeneous graphs to generate more representative user and item embeddings. Then, we propose an element-wise attention mechanism to effectively combine the embeddings of common entities (users/items) learned from different datasets. Moreover, to avoid negative transfer, we further propose a Personalized training strategy to minimize the embedding difference of common entities between a richer dataset and a sparser dataset, deriving three new models, i.e., GA-DTCDR-P, GA-MTCDR-P, and GA-CDR+CSR-P, for the three scenarios respectively. Extensive experiments conducted on four real-world datasets demonstrate that our proposed GA models significantly outperform the state-of-the-art approaches.
In recent years, many recommender systems using network embedding (NE) such as graph neural networks (GNNs) have been extensively studied in the sense of improving recommendation accuracy. However, such attempts have focused mostly on utilizing only the information of positive user-item interactions with high ratings. Thus, there is a challenge on how to make use of low rating scores for representing users preferences since low ratings can be still informative in designing NE-based recommender systems. In this study, we present SiReN, a new sign-aware recommender system based on GNN models. Specifically, SiReN has three key components: 1) constructing a signed bipartite graph for more precisely representing users preferences, which is split into two edge-disjoint graphs with positive and negative edges each, 2) generating two embeddings for the partitioned graphs with positive and negative edges via a GNN model and a multi-layer perceptron (MLP), respectively, and then using an attention model to obtain the final embeddings, and 3) establishing a sign-aware Bayesian personalized ranking (BPR) loss function in the process of optimization. Through comprehensive experiments, we empirically demonstrate that SiReN consistently outperforms state-of-the-art NE-aided recommendation methods.
Designing an effective loss function plays a crucial role in training deep recommender systems. Most existing works often leverage a predefined and fixed loss function that could lead to suboptimal recommendation quality and training efficiency. Some recent efforts rely on exhaustively or manually searched weights to fuse a group of candidate loss functions, which is exceptionally costly in computation and time. They also neglect the various convergence behaviors of different data examples. In this work, we propose an AutoLoss framework that can automatically and adaptively search for the appropriate loss function from a set of candidates. To be specific, we develop a novel controller network, which can dynamically adjust the loss probabilities in a differentiable manner. Unlike existing algorithms, the proposed controller can adaptively generate the loss probabilities for different data examples according to their varied convergence behaviors. Such design improves the models generalizability and transferability between deep recommender systems and datasets. We evaluate the proposed framework on two benchmark datasets. The results show that AutoLoss outperforms representative baselines. Further experiments have been conducted to deepen our understandings of AutoLoss, including its transferability, components and training efficiency.
Two main challenges in recommender systems are modeling users with heterogeneous taste, and providing explainable recommendations. In this paper, we propose the neural Attentive Multi-Persona Collaborative Filtering (AMP-CF) model as a unified solution for both problems. AMP-CF breaks down the user to several latent personas (profiles) that identify and discern the different tastes and inclinations of the user. Then, the revealed personas are used to generate and explain the final recommendation list for the user. AMP-CF models users as an attentive mixture of personas, enabling a dynamic user representation that changes based on the item under consideration. We demonstrate AMP-CF on five collaborative filtering datasets from the domains of movies, music, video games and social networks. As an additional contribution, we propose a novel evaluation scheme for comparing the different items in a recommendation list based on the distance from the underlying distribution of tastes in the users historical items. Experimental results show that AMP-CF is competitive with other state-of-the-art models. Finally, we provide qualitative results to showcase the ability of AMP-CF to explain its recommendations.
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