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Register a new userMemes in the Wild: Assessing the Generalizability of the Hateful Memes Challenge Dataset
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Added by
Yuki Asano
Publication date
2021
fields
Informatics Engineering
and research's language is
English
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Hateful memes pose a unique challenge for current machine learning systems because their message is derived from both text- and visual-modalities. To this effect, Facebook released the Hateful Memes Challenge, a dataset of memes with pre-extracted text captions, but it is unclear whether these synthetic examples generalize to `memes in the wild. In this paper, we collect hateful and non-hateful memes from Pinterest to evaluate out-of-sample performance on models pre-trained on the Facebook dataset. We find that memes in the wild differ in two key aspects: 1) Captions must be extracted via OCR, injecting noise and diminishing performance of multimodal models, and 2) Memes are more diverse than `traditional memes, including screenshots of conversations or text on a plain background. This paper thus serves as a reality check for the current benchmark of hateful meme detection and its applicability for detecting real world hate.
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This work proposes a new challenge set for multimodal classification, focusing on detecting hate speech in multimodal memes. It is constructed such that unimodal models struggle and only multimodal models can succeed: difficult examples (benign confounders) are added to the dataset to make it hard to rely on unimodal signals. The task requires subtle reasoning, yet is straightforward to evaluate as a binary classification problem. We provide baseline performance numbers for unimodal models, as well as for multimodal models with various degrees of sophistication. We find that state-of-the-art methods perform poorly compared to humans (64.73% vs. 84.7% accuracy), illustrating the difficulty of the task and highlighting the challenge that this important problem poses to the community.
Propaganda can be defined as a form of communication that aims to influence the opinions or the actions of people towards a specific goal; this is achieved by means of well-defined rhetorical and psychological devices. Propaganda, in the form we know it today, can be dated back to the beginning of the 17th century. However, it is with the advent of the Internet and the social media that it has started to spread on a much larger scale than before, thus becoming major societal and political issue. Nowadays, a large fraction of propaganda in social media is multimodal, mixing textual with visual content. With this in mind, here we propose a new multi-label multimodal task: detecting the type of propaganda techniques used in memes. We further create and release a new corpus of 950 memes, carefully annotated with 22 propaganda techniques, which can appear in the text, in the image, or in both. Our analysis of the corpus shows that understanding both modalities together is essential for detecting these techniques. This is further confirmed in our experiments with several state-of-the-art multimodal models.
In the past few years, there has been a surge of interest in multi-modal problems, from image captioning to visual question answering and beyond. In this paper, we focus on hate speech detection in multi-modal memes wherein memes pose an interesting multi-modal fusion problem. We aim to solve the Facebook Meme Challenge cite{kiela2020hateful} which aims to solve a binary classification problem of predicting whether a meme is hateful or not. A crucial characteristic of the challenge is that it includes benign confounders to counter the possibility of models exploiting unimodal priors. The challenge states that the state-of-the-art models perform poorly compared to humans. During the analysis of the dataset, we realized that majority of the data points which are originally hateful are turned into benign just be describing the image of the meme. Also, majority of the multi-modal baselines give more preference to the hate speech (language modality). To tackle these problems, we explore the visual modality using object detection and image captioning models to fetch the actual caption and then combine it with the multi-modal representation to perform binary classification. This approach tackles the benign text confounders present in the dataset to improve the performance. Another approach we experiment with is to improve the prediction with sentiment analysis. Instead of only using multi-modal representations obtained from pre-trained neural networks, we also include the unimodal sentiment to enrich the features. We perform a detailed analysis of the above two approaches, providing compelling reasons in favor of the methodologies used.
The increasing pervasiveness of social media creates new opportunities to study human social behavior, while challenging our capability to analyze their massive data streams. One of the emerging tasks is to distinguish between different kinds of activities, for example engineered misinformation campaigns versus spontaneous communication. Such detection problems require a formal definition of meme, or unit of information that can spread from person to person through the social network. Once a meme is identified, supervised learning methods can be applied to classify different types of communication. The appropriate granularity of a meme, however, is hardly captured from existing entities such as tags and keywords. Here we present a framework for the novel task of detecting memes by clustering messages from large streams of social data. We evaluate various similarity measures that leverage content, metadata, network features, and their combinations. We also explore the idea of pre-clustering on the basis of existing entities. A systematic evaluation is carried out using a manually curated dataset as ground truth. Our analysis shows that pre-clustering and a combination of heterogeneous features yield the best trade-off between number of clusters and their quality, demonstrating that a simple combination based on pairwise maximization of similarity is as effective as a non-trivial optimization of parameters. Our approach is fully automatic, unsupervised, and scalable for real-time detection of memes in streaming data.
Hateful and offensive content detection has been extensively explored in a single modality such as text. However, such toxic information could also be communicated via multimodal content such as online memes. Therefore, detecting multimodal hateful content has recently garnered much attention in academic and industry research communities. This paper aims to contribute to this emerging research topic by proposing DisMultiHate, which is a novel framework that performed the classification of multimodal hateful content. Specifically, DisMultiHate is designed to disentangle target entities in multimodal memes to improve hateful content classification and explainability. We conduct extensive experiments on two publicly available hateful and offensive memes datasets. Our experiment results show that DisMultiHate is able to outperform state-of-the-art unimodal and multimodal baselines in the hateful meme classification task. Empirical case studies were also conducted to demonstrate DisMultiHates ability to disentangle target entities in memes and ultimately showcase DisMultiHates explainability of the multimodal hateful content classification task.
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