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Register a new userA Map of Bandits for E-commerce
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Added by
Yi Liu
Publication date
2021
fields
Informatics Engineering
and research's language is
English
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The rich body of Bandit literature not only offers a diverse toolbox of algorithms, but also makes it hard for a practitioner to find the right solution to solve the problem at hand. Typical textbooks on Bandits focus on designing and analyzing algorithms, and surveys on applications often present a list of individual applications. While these are valuable resources, there exists a gap in mapping applications to appropriate Bandit algorithms. In this paper, we aim to reduce this gap with a structured map of Bandits to help practitioners navigate to find relevant and practical Bandit algorithms. Instead of providing a comprehensive overview, we focus on a small number of key decision points related to reward, action, and features, which often affect how Bandit algorithms are chosen in practice.
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In this paper, we propose a new product knowledge graph (PKG) embedding approach for learning the intrinsic product relations as product knowledge for e-commerce. We define the key entities and summarize the pivotal product relations that are critical for general e-commerce applications including marketing, advertisement, search ranking and recommendation. We first provide a comprehensive comparison between PKG and ordinary knowledge graph (KG) and then illustrate why KG embedding methods are not suitable for PKG learning. We construct a self-attention-enhanced distributed representation learning model for learning PKG embeddings from raw customer activity data in an end-to-end fashion. We design an effective multi-task learning schema to fully leverage the multi-modal e-commerce data. The Poincare embedding is also employed to handle complex entity structures. We use a real-world dataset from grocery.walmart.com to evaluate the performances on knowledge completion, search ranking and recommendation. The proposed approach compares favourably to baselines in knowledge completion and downstream tasks.
Product embeddings have been heavily investigated in the past few years, serving as the cornerstone for a broad range of machine learning applications in e-commerce. Despite the empirical success of product embeddings, little is known on how and why they work from the theoretical standpoint. Analogous results from the natural language processing (NLP) often rely on domain-specific properties that are not transferable to the e-commerce setting, and the downstream tasks often focus on different aspects of the embeddings. We take an e-commerce-oriented view of the product embeddings and reveal a complete theoretical view from both the representation learning and the learning theory perspective. We prove that product embeddings trained by the widely-adopted skip-gram negative sampling algorithm and its variants are sufficient dimension reduction regarding a critical product relatedness measure. The generalization performance in the downstream machine learning task is controlled by the alignment between the embeddings and the product relatedness measure. Following the theoretical discoveries, we conduct exploratory experiments that supports our theoretical insights for the product embeddings.
Personalized size and fit recommendations bear crucial significance for any fashion e-commerce platform. Predicting the correct fit drives customer satisfaction and benefits the business by reducing costs incurred due to size-related returns. Traditional collaborative filtering algorithms seek to model customer preferences based on their previous orders. A typical challenge for such methods stems from extreme sparsity of customer-article orders. To alleviate this problem, we propose a deep learning based content-collaborative methodology for personalized size and fit recommendation. Our proposed method can ingest arbitrary customer and article data and can model multiple individuals or intents behind a single account. The method optimizes a global set of parameters to learn population-level abstractions of size and fit relevant information from observed customer-article interactions. It further employs customer and article specific embedding variables to learn their properties. Together with learned entity embeddings, the method maps additional customer and article attributes into a latent space to derive personalized recommendations. Application of our method to two publicly available datasets demonstrate an improvement over the state-of-the-art published results. On two proprietary datasets, one containing fit feedback from fashion experts and the other involving customer purchases, we further outperform comparable methodologies, including a recent Bayesian approach for size recommendation.
Many machine intelligence techniques are developed in E-commerce and one of the most essential components is the representation of IDs, including user ID, item ID, product ID, store ID, brand ID, category ID etc. The classical encoding based methods (like one-hot encoding) are inefficient in that it suffers sparsity problems due to its high dimension, and it cannot reflect the relationships among IDs, either homogeneous or heterogeneous ones. In this paper, we propose an embedding based framework to learn and transfer the representation of IDs. As the implicit feedbacks of users, a tremendous amount of item ID sequences can be easily collected from the interactive sessions. By jointly using these informative sequences and the structural connections among IDs, all types of IDs can be embedded into one low-dimensional semantic space. Subsequently, the learned representations are utilized and transferred in four scenarios: (i) measuring the similarity between items, (ii) transferring from seen items to unseen items, (iii) transferring across different domains, (iv) transferring across different tasks. We deploy and evaluate the proposed approach in Hema App and the results validate its effectiveness.
In E-commerce, a key challenge in text generation is to find a good trade-off between word diversity and accuracy (relevance) in order to make generated text appear more natural and human-like. In order to improve the relevance of generated results, conditional text generators were developed that use input keywords or attributes to produce the corresponding text. Prior work, however, do not finely control the diversity of automatically generated sentences. For example, it does not control the order of keywords to put more relevant ones first. Moreover, it does not explicitly control the balance between diversity and accuracy. To remedy these problems, we propose a fine-grained controllable generative model, called~textit{Apex}, that uses an algorithm borrowed from automatic control (namely, a variant of the textit{proportional, integral, and derivative (PID) controller}) to precisely manipulate the diversity/accuracy trade-off of generated text. The algorithm is injected into a Conditional Variational Autoencoder (CVAE), allowing textit{Apex} to control both (i) the order of keywords in the generated sentences (conditioned on the input keywords and their order), and (ii) the trade-off between diversity and accuracy. Evaluation results on real-world datasets show that the proposed method outperforms existing generative models in terms of diversity and relevance. Apex is currently deployed to generate production descriptions and item recommendation reasons in Taobao owned by Alibaba, the largest E-commerce platform in China. The A/B production test results show that our method improves click-through rate (CTR) by 13.17% compared to the existing method for production descriptions. For item recommendation reason, it is able to increase CTR by 6.89% and 1.42% compared to user reviews and top-K item recommendation without reviews, respectively.
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