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Register a new userRethinking Lifelong Sequential Recommendation with Incremental Multi-Interest Attention
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Added by
Yongji Wu
Publication date
2021
fields
Informatics Engineering
and research's language is
English
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Sequential recommendation plays an increasingly important role in many e-commerce services such as display advertisement and online shopping. With the rapid development of these services in the last two decades, users have accumulated a massive amount of behavior data. Richer sequential behavior data has been proven to be of great value for sequential recommendation. However, traditional sequential models fail to handle users lifelong sequences, as their linear computational and storage cost prohibits them from performing online inference. Recently, lifelong sequential modeling methods that borrow the idea of memory networks from NLP are proposed to address this issue. However, the RNN-based memory networks built upon intrinsically suffer from the inability to capture long-term dependencies and may instead be overwhelmed by the noise on extremely long behavior sequences. In addition, as the users behavior sequence gets longer, more interests would be demonstrated in it. It is therefore crucial to model and capture the diverse interests of users. In order to tackle these issues, we propose a novel lifelong incremental multi-interest self attention based sequential recommendation model, namely LimaRec. Our proposed method benefits from the carefully designed self-attention to identify relevant information from users behavior sequences with different interests. It is still able to incrementally update users representations for online inference, similarly to memory network based approaches. We extensively evaluate our method on four real-world datasets and demonstrate its superior performances compared to the state-of-the-art baselines.
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Recently, deep learning has made significant progress in the task of sequential recommendation. Existing neural sequential recommenders typically adopt a generative way trained with Maximum Likelihood Estimation (MLE). When context information (called factor) is involved, it is difficult to analyze when and how each individual factor would affect the final recommendation performance. For this purpose, we take a new perspective and introduce adversarial learning to sequential recommendation. In this paper, we present a Multi-Factor Generative Adversarial Network (MFGAN) for explicitly modeling the effect of context information on sequential recommendation. Specifically, our proposed MFGAN has two kinds of modules: a Transformer-based generator taking user behavior sequences as input to recommend the possible next items, and multiple factor-specific discriminators to evaluate the generated sub-sequence from the perspectives of different factors. To learn the parameters, we adopt the classic policy gradient method, and utilize the reward signal of discriminators for guiding the learning of the generator. Our framework is flexible to incorporate multiple kinds of factor information, and is able to trace how each factor contributes to the recommendation decision over time. Extensive experiments conducted on three real-world datasets demonstrate the superiority of our proposed model over the state-of-the-art methods, in terms of effectiveness and interpretability.
Sequential recommendation has become increasingly essential in various online services. It aims to model the dynamic preferences of users from their historical interactions and predict their next items. The accumulated user behavior records on real systems could be very long. This rich data brings opportunities to track actual interests of users. Prior efforts mainly focus on making recommendations based on relatively recent behaviors. However, the overall sequential data may not be effectively utilized, as early interactions might affect users current choices. Also, it has become intolerable to scan the entire behavior sequence when performing inference for each user, since real-world system requires short response time. To bridge the gap, we propose a novel long sequential recommendation model, called Dynamic Memory-based Attention Network (DMAN). It segments the overall long behavior sequence into a series of sub-sequences, then trains the model and maintains a set of memory blocks to preserve long-term interests of users. To improve memory fidelity, DMAN dynamically abstracts each users long-term interest into its own memory blocks by minimizing an auxiliary reconstruction loss. Based on the dynamic memory, the users short-term and long-term interests can be explicitly extracted and combined for efficient joint recommendation. Empirical results over four benchmark datasets demonstrate the superiority of our model in capturing long-term dependency over various state-of-the-art sequential models.
Sequential recommendation is one of fundamental tasks for Web applications. Previous methods are mostly based on Markov chains with a strong Markov assumption. Recently, recurrent neural networks (RNNs) are getting more and more popular and has demonstrated its effectiveness in many tasks. The last hidden state is usually applied as the sequences representation to make recommendation. Benefit from the natural characteristics of RNN, the hidden state is a combination of long-term dependency and short-term interest to some degrees. However, the monotonic temporal dependency of RNN impairs the users short-term interest. Consequently, the hidden state is not sufficient to reflect the users final interest. In this work, to deal with this problem, we propose a Hierarchical Contextual Attention-based GRU (HCA-GRU) network. The first level of HCA-GRU is conducted on the input. We construct a contextual input by using several recent inputs based on the attention mechanism. This can model the complicated correlations among recent items and strengthen the hidden state. The second level is executed on the hidden state. We fuse the current hidden state and a contextual hidden state built by the attention mechanism, which leads to a more suitable users overall interest. Experiments on two real-world datasets show that HCA-GRU can effectively generate the personalized ranking list and achieve significant improvement.
Precise user modeling is critical for online personalized recommendation services. Generally, users interests are diverse and are not limited to a single aspect, which is particularly evident when their behaviors are observed for a longer time. For example, a user may demonstrate interests in cats/dogs, dancing and food & delights when browsing short videos on Tik Tok; the same user may show interests in real estate and womens wear in her web browsing behaviors. Traditional models tend to encode a users behaviors into a single embedding vector, which do not have enough capacity to effectively capture her diverse interests. This paper proposes a Sequential User Matrix (SUM) to accurately and efficiently capture users diverse interests. SUM models user behavior with a multi-channel network, with each channel representing a different aspect of the users interests. User states in different channels are updated by an emph{erase-and-add} paradigm with interest- and instance-level attention. We further propose a local proximity debuff component and a highway connection component to make the model more robust and accurate. SUM can be maintained and updated incrementally, making it feasible to be deployed for large-scale online serving. We conduct extensive experiments on two datasets. Results demonstrate that SUM consistently outperforms state-of-the-art baselines.
Predicting users preferences based on their sequential behaviors in history is challenging and crucial for modern recommender systems. Most existing sequential recommendation algorithms focus on transitional structure among the sequential actions, but largely ignore the temporal and context information, when modeling the influence of a historical event to current prediction. In this paper, we argue that the influence from the past events on a users current action should vary over the course of time and under different context. Thus, we propose a Contextualized Temporal Attention Mechanism that learns to weigh historical actions influence on not only what action it is, but also when and how the action took place. More specifically, to dynamically calibrate the relative input dependence from the self-attention mechanism, we deploy multiple parameterized kernel functions to learn various temporal dynamics, and then use the context information to determine which of these reweighing kernels to follow for each input. In empirical evaluations on two large public recommendation datasets, our model consistently outperformed an extensive set of state-of-the-art sequential recommendation methods.
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