No Arabic abstract
Sequential recommendation has become increasingly essential in various online services. It aims to model the dynamic preferences of users from their historical interactions and predict their next items. The accumulated user behavior records on real systems could be very long. This rich data brings opportunities to track actual interests of users. Prior efforts mainly focus on making recommendations based on relatively recent behaviors. However, the overall sequential data may not be effectively utilized, as early interactions might affect users current choices. Also, it has become intolerable to scan the entire behavior sequence when performing inference for each user, since real-world system requires short response time. To bridge the gap, we propose a novel long sequential recommendation model, called Dynamic Memory-based Attention Network (DMAN). It segments the overall long behavior sequence into a series of sub-sequences, then trains the model and maintains a set of memory blocks to preserve long-term interests of users. To improve memory fidelity, DMAN dynamically abstracts each users long-term interest into its own memory blocks by minimizing an auxiliary reconstruction loss. Based on the dynamic memory, the users short-term and long-term interests can be explicitly extracted and combined for efficient joint recommendation. Empirical results over four benchmark datasets demonstrate the superiority of our model in capturing long-term dependency over various state-of-the-art sequential models.
Sequential recommendation is one of fundamental tasks for Web applications. Previous methods are mostly based on Markov chains with a strong Markov assumption. Recently, recurrent neural networks (RNNs) are getting more and more popular and has demonstrated its effectiveness in many tasks. The last hidden state is usually applied as the sequences representation to make recommendation. Benefit from the natural characteristics of RNN, the hidden state is a combination of long-term dependency and short-term interest to some degrees. However, the monotonic temporal dependency of RNN impairs the users short-term interest. Consequently, the hidden state is not sufficient to reflect the users final interest. In this work, to deal with this problem, we propose a Hierarchical Contextual Attention-based GRU (HCA-GRU) network. The first level of HCA-GRU is conducted on the input. We construct a contextual input by using several recent inputs based on the attention mechanism. This can model the complicated correlations among recent items and strengthen the hidden state. The second level is executed on the hidden state. We fuse the current hidden state and a contextual hidden state built by the attention mechanism, which leads to a more suitable users overall interest. Experiments on two real-world datasets show that HCA-GRU can effectively generate the personalized ranking list and achieve significant improvement.
Modeling user preference from his historical sequences is one of the core problems of sequential recommendation. Existing methods in this field are widely distributed from conventional methods to deep learning methods. However, most of them only model users interests within their own sequences and ignore the dynamic collaborative signals among different user sequences, making it insufficient to explore users preferences. We take inspiration from dynamic graph neural networks to cope with this challenge, modeling the user sequence and dynamic collaborative signals into one framework. We propose a new method named Dynamic Graph Neural Network for Sequential Recommendation (DGSR), which connects different user sequences through a dynamic graph structure, exploring the interactive behavior of users and items with time and order information. Furthermore, we design a Dynamic Graph Recommendation Network to extract users preferences from the dynamic graph. Consequently, the next-item prediction task in sequential recommendation is converted into a link prediction between the user node and the item node in a dynamic graph. Extensive experiments on three public benchmarks show that DGSR outperforms several state-of-the-art methods. Further studies demonstrate the rationality and effectiveness of modeling user sequences through a dynamic graph.
Recently, deep learning has made significant progress in the task of sequential recommendation. Existing neural sequential recommenders typically adopt a generative way trained with Maximum Likelihood Estimation (MLE). When context information (called factor) is involved, it is difficult to analyze when and how each individual factor would affect the final recommendation performance. For this purpose, we take a new perspective and introduce adversarial learning to sequential recommendation. In this paper, we present a Multi-Factor Generative Adversarial Network (MFGAN) for explicitly modeling the effect of context information on sequential recommendation. Specifically, our proposed MFGAN has two kinds of modules: a Transformer-based generator taking user behavior sequences as input to recommend the possible next items, and multiple factor-specific discriminators to evaluate the generated sub-sequence from the perspectives of different factors. To learn the parameters, we adopt the classic policy gradient method, and utilize the reward signal of discriminators for guiding the learning of the generator. Our framework is flexible to incorporate multiple kinds of factor information, and is able to trace how each factor contributes to the recommendation decision over time. Extensive experiments conducted on three real-world datasets demonstrate the superiority of our proposed model over the state-of-the-art methods, in terms of effectiveness and interpretability.
For better user satisfaction and business effectiveness, more and more attention has been paid to the sequence-based recommendation system, which is used to infer the evolution of users dynamic preferences, and recent studies have noticed that the evolution of users preferences can be better understood from the implicit and explicit feedback sequences. However, most of the existing recommendation techniques do not consider the noise contained in implicit feedback, which will lead to the biased representation of user interest and a suboptimal recommendation performance. Meanwhile, the existing methods utilize item sequence for capturing the evolution of user interest. The performance of these methods is limited by the length of the sequence, and can not effectively model the long-term interest in a long period of time. Based on this observation, we propose a novel CTR model named denoising user-aware memory network (DUMN). Specifically, the framework: (i) proposes a feature purification module based on orthogonal mapping, which use the representation of explicit feedback to purify the representation of implicit feedback, and effectively denoise the implicit feedback; (ii) designs a user memory network to model the long-term interests in a fine-grained way by improving the memory network, which is ignored by the existing methods; and (iii) develops a preference-aware interactive representation component to fuse the long-term and short-term interests of users based on gating to understand the evolution of unbiased preferences of users. Extensive experiments on two real e-commerce user behavior datasets show that DUMN has a significant improvement over the state-of-the-art baselines. The code of DUMN model has been uploaded as an additional material.
The sequential recommendation aims to recommend items, such as products, songs and places, to users based on the sequential patterns of their historical records. Most existing sequential recommender models consider the next item prediction task as the training signal. Unfortunately, there are two essential challenges for these methods: (1) the long-term preference is difficult to capture, and (2) the supervision signal is too sparse to effectively train a model. In this paper, we propose a novel sequential recommendation framework to overcome these challenges based on a memory augmented multi-instance contrastive predictive coding scheme, denoted as MMInfoRec. The basic contrastive predictive coding (CPC) serves as encoders of sequences and items. The memory module is designed to augment the auto-regressive prediction in CPC to enable a flexible and general representation of the encoded preference, which can improve the ability to capture the long-term preference. For effective training of the MMInfoRec model, a novel multi-instance noise contrastive estimation (MINCE) loss is proposed, using multiple positive samples, which offers effective exploitation of samples inside a mini-batch. The proposed MMInfoRec framework falls into the contrastive learning style, within which, however, a further finetuning step is not required given that its contrastive training task is well aligned with the target recommendation task. With extensive experiments on four benchmark datasets, MMInfoRec can outperform the state-of-the-art baselines.