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Register a new userNon-invasive Self-attention for Side Information Fusion in Sequential Recommendation
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Xiaoguang Li
Publication date
2021
fields
Informatics Engineering
and research's language is
English
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Sequential recommender systems aim to model users evolving interests from their historical behaviors, and hence make customized time-relevant recommendations. Compared with traditional models, deep learning approaches such as CNN and RNN have achieved remarkable advancements in recommendation tasks. Recently, the BERT framework also emerges as a promising method, benefited from its self-attention mechanism in processing sequential data. However, one limitation of the original BERT framework is that it only considers one input source of the natural language tokens. It is still an open question to leverage various types of information under the BERT framework. Nonetheless, it is intuitively appealing to utilize other side information, such as item category or tag, for more comprehensive depictions and better recommendations. In our pilot experiments, we found naive approaches, which directly fuse types of side information into the item embeddings, usually bring very little or even negative effects. Therefore, in this paper, we propose the NOninVasive self-attention mechanism (NOVA) to leverage side information effectively under the BERT framework. NOVA makes use of side information to generate better attention distribution, rather than directly altering the item embedding, which may cause information overwhelming. We validate the NOVA-BERT model on both public and commercial datasets, and our method can stably outperform the state-of-the-art models with negligible computational overheads.
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Sequential recommendation has become increasingly essential in various online services. It aims to model the dynamic preferences of users from their historical interactions and predict their next items. The accumulated user behavior records on real systems could be very long. This rich data brings opportunities to track actual interests of users. Prior efforts mainly focus on making recommendations based on relatively recent behaviors. However, the overall sequential data may not be effectively utilized, as early interactions might affect users current choices. Also, it has become intolerable to scan the entire behavior sequence when performing inference for each user, since real-world system requires short response time. To bridge the gap, we propose a novel long sequential recommendation model, called Dynamic Memory-based Attention Network (DMAN). It segments the overall long behavior sequence into a series of sub-sequences, then trains the model and maintains a set of memory blocks to preserve long-term interests of users. To improve memory fidelity, DMAN dynamically abstracts each users long-term interest into its own memory blocks by minimizing an auxiliary reconstruction loss. Based on the dynamic memory, the users short-term and long-term interests can be explicitly extracted and combined for efficient joint recommendation. Empirical results over four benchmark datasets demonstrate the superiority of our model in capturing long-term dependency over various state-of-the-art sequential models.
Modern deep neural networks (DNNs) have greatly facilitated the development of sequential recommender systems by achieving state-of-the-art recommendation performance on various sequential recommendation tasks. Given a sequence of interacted items, existing DNN-based sequential recommenders commonly embed each item into a unique vector to support subsequent computations of the user interest. However, due to the potentially large number of items, the over-parameterised item embedding matrix of a sequential recommender has become a memory bottleneck for efficient deployment in resource-constrained environments, e.g., smartphones and other edge devices. Furthermore, we observe that the widely-used multi-head self-attention, though being effective in modelling sequential dependencies among items, heavily relies on redundant attention units to fully capture both global and local item-item transition patterns within a sequence. In this paper, we introduce a novel lightweight self-attentive network (LSAN) for sequential recommendation. To aggressively compress the original embedding matrix, LSAN leverages the notion of compositional embeddings, where each item embedding is composed by merging a group of selected base embedding vectors derived from substantially smaller embedding matrices. Meanwhile, to account for the intrinsic dynamics of each item, we further propose a temporal context-aware embedding composition scheme. Besides, we develop an innovative twin-attention network that alleviates the redundancy of the traditional multi-head self-attention while retaining full capacity for capturing long- and short-term (i.e., global and local) item dependencies. Comprehensive experiments demonstrate that LSAN significantly advances the accuracy and memory efficiency of existing sequential recommenders.
Sequential recommendation is one of fundamental tasks for Web applications. Previous methods are mostly based on Markov chains with a strong Markov assumption. Recently, recurrent neural networks (RNNs) are getting more and more popular and has demonstrated its effectiveness in many tasks. The last hidden state is usually applied as the sequences representation to make recommendation. Benefit from the natural characteristics of RNN, the hidden state is a combination of long-term dependency and short-term interest to some degrees. However, the monotonic temporal dependency of RNN impairs the users short-term interest. Consequently, the hidden state is not sufficient to reflect the users final interest. In this work, to deal with this problem, we propose a Hierarchical Contextual Attention-based GRU (HCA-GRU) network. The first level of HCA-GRU is conducted on the input. We construct a contextual input by using several recent inputs based on the attention mechanism. This can model the complicated correlations among recent items and strengthen the hidden state. The second level is executed on the hidden state. We fuse the current hidden state and a contextual hidden state built by the attention mechanism, which leads to a more suitable users overall interest. Experiments on two real-world datasets show that HCA-GRU can effectively generate the personalized ranking list and achieve significant improvement.
Side information of items, e.g., images and text description, has shown to be effective in contributing to accurate recommendations. Inspired by the recent success of pre-training models on natural language and images, we propose a pre-training strategy to learn item representations by considering both item side information and their relationships. We relate items by common user activities, e.g., co-purchase, and construct a homogeneous item graph. This graph provides a unified view of item relations and their associated side information in multimodality. We develop a novel sampling algorithm named MCNSampling to select contextual neighbors for each item. The proposed Pre-trained Multimodal Graph Transformer (PMGT) learns item representations with two objectives: 1) graph structure reconstruction, and 2) masked node feature reconstruction. Experimental results on real datasets demonstrate that the proposed PMGT model effectively exploits the multimodality side information to achieve better accuracies in downstream tasks including item recommendation, item classification, and click-through ratio prediction. We also report a case study of testing the proposed PMGT model in an online setting with 600 thousand users.
Predicting users preferences based on their sequential behaviors in history is challenging and crucial for modern recommender systems. Most existing sequential recommendation algorithms focus on transitional structure among the sequential actions, but largely ignore the temporal and context information, when modeling the influence of a historical event to current prediction. In this paper, we argue that the influence from the past events on a users current action should vary over the course of time and under different context. Thus, we propose a Contextualized Temporal Attention Mechanism that learns to weigh historical actions influence on not only what action it is, but also when and how the action took place. More specifically, to dynamically calibrate the relative input dependence from the self-attention mechanism, we deploy multiple parameterized kernel functions to learn various temporal dynamics, and then use the context information to determine which of these reweighing kernels to follow for each input. In empirical evaluations on two large public recommendation datasets, our model consistently outperformed an extensive set of state-of-the-art sequential recommendation methods.
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