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Register a new userCausal Collaborative Filtering
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Added by
Yongfeng Zhang
Publication date
2021
fields
Informatics Engineering
and research's language is
English
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Recommender systems are important and valuable tools for many personalized services. Collaborative Filtering (CF) algorithms -- among others -- are fundamental algorithms driving the underlying mechanism of personalized recommendation. Many of the traditional CF algorithms are designed based on the fundamental idea of mining or learning correlative patterns from data for matching, including memory-based methods such as user/item-based CF as well as learning-based methods such as matrix factorization and deep learning models. However, advancing from correlative learning to causal learning is an important problem, because causal/counterfactual modeling can help us to think outside of the observational data for user modeling and personalization. In this paper, we propose Causal Collaborative Filtering (CCF) -- a general framework for modeling causality in collaborative filtering and recommendation. We first provide a unified causal view of CF and mathematically show that many of the traditional CF algorithms are actually special cases of CCF under simplified causal graphs. We then propose a conditional intervention approach for $do$-calculus so that we can estimate the causal relations based on observational data. Finally, we further propose a general counterfactual constrained learning framework for estimating the user-item preferences. Experiments are conducted on two types of real-world datasets -- traditional and randomized trial data -- and results show that our framework can improve the recommendation performance of many CF algorithms.
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To improve user experience and profits of corporations, modern industrial recommender systems usually aim to select the items that are most likely to be interacted with (e.g., clicks and purchases). However, they overlook the fact that users may purchase the items even without recommendations. To select these effective items, it is essential to estimate the causal effect of recommendations. The real effective items are the ones which can contribute to purchase probability uplift. Nevertheless, it is difficult to obtain the real causal effect since we can only recommend or not recommend an item to a user at one time. Furthermore, previous works usually rely on the randomized controlled trial~(RCT) experiment to evaluate their performance. However, it is usually not practicable in the recommendation scenario due to its unavailable time consuming. To tackle these problems, in this paper, we propose a causal collaborative filtering~(CausCF) method inspired by the widely adopted collaborative filtering~(CF) technique. It is based on the idea that similar users not only have a similar taste on items, but also have similar treatment effect under recommendations. CausCF extends the classical matrix factorization to the tensor factorization with three dimensions -- user, item, and treatment. Furthermore, we also employs regression discontinuity design (RDD) to evaluate the precision of the estimated causal effects from different models. With the testable assumptions, RDD analysis can provide an unbiased causal conclusion without RCT experiments. Through dedicated experiments on both the public datasets and the industrial application, we demonstrate the effectiveness of our proposed CausCF on the causal effect estimation and ranking performance improvement.
Two main challenges in recommender systems are modeling users with heterogeneous taste, and providing explainable recommendations. In this paper, we propose the neural Attentive Multi-Persona Collaborative Filtering (AMP-CF) model as a unified solution for both problems. AMP-CF breaks down the user to several latent personas (profiles) that identify and discern the different tastes and inclinations of the user. Then, the revealed personas are used to generate and explain the final recommendation list for the user. AMP-CF models users as an attentive mixture of personas, enabling a dynamic user representation that changes based on the item under consideration. We demonstrate AMP-CF on five collaborative filtering datasets from the domains of movies, music, video games and social networks. As an additional contribution, we propose a novel evaluation scheme for comparing the different items in a recommendation list based on the distance from the underlying distribution of tastes in the users historical items. Experimental results show that AMP-CF is competitive with other state-of-the-art models. Finally, we provide qualitative results to showcase the ability of AMP-CF to explain its recommendations.
User-item interactions in recommendations can be naturally de-noted as a user-item bipartite graph. Given the success of graph neural networks (GNNs) in graph representation learning, GNN-based C methods have been proposed to advance recommender systems. These methods often make recommendations based on the learned user and item embeddings. However, we found that they do not perform well wit sparse user-item graphs which are quite common in real-world recommendations. Therefore, in this work, we introduce a novel perspective to build GNN-based CF methods for recommendations which leads to the proposed framework Localized Graph Collaborative Filtering (LGCF). One key advantage of LGCF is that it does not need to learn embeddings for each user and item, which is challenging in sparse scenarios. Alternatively, LGCF aims at encoding useful CF information into a localized graph and making recommendations based on such graph. Extensive experiments on various datasets validate the effectiveness of LGCF especially in sparse scenarios. Furthermore, empirical results demonstrate that LGCF provides complementary information to the embedding-based CF model which can be utilized to boost recommendation performance.
Collaborative Filtering aims at exploiting the feedback of users to provide personalised recommendations. Such algorithms look for latent variables in a large sparse matrix of ratings. They can be enhanced by adding side information to tackle the well-known cold start problem. While Neu-ral Networks have tremendous success in image and speech recognition, they have received less attention in Collaborative Filtering. This is all the more surprising that Neural Networks are able to discover latent variables in large and heterogeneous datasets. In this paper, we introduce a Collaborative Filtering Neural network architecture aka CFN which computes a non-linear Matrix Factorization from sparse rating inputs and side information. We show experimentally on the MovieLens and Douban dataset that CFN outper-forms the state of the art and benefits from side information. We provide an implementation of the algorithm as a reusable plugin for Torch, a popular Neural Network framework.
A growing proportion of human interactions are digitized on social media platforms and subjected to algorithmic decision-making, and it has become increasingly important to ensure fair treatment from these algorithms. In this work, we investigate gender bias in collaborative-filtering recommender systems trained on social media data. We develop neural fair collaborative filtering (NFCF), a practical framework for mitigating gender bias in recommending sensitive items (e.g. jobs, academic concentrations, or courses of study) using a pre-training and fine-tuning approach to neural collaborative filtering, augmented with bias correction techniques. We show the utility of our methods for gender de-biased career and college major recommendations on the MovieLens dataset and a Facebook dataset, respectively, and achieve better performance and fairer behavior than several state-of-the-art models.
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