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Register a new userPersonalization Paradox in Behavior Change Apps: Lessons from a Social Comparison-Based Personalized App for Physical Activity
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Added by
Jichen Zhu
Publication date
2021
fields
Informatics Engineering
and research's language is
English
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Social comparison-based features are widely used in social computing apps. However, most existing apps are not grounded in social comparison theories and do not consider individual differences in social comparison preferences and reactions. This paper is among the first to automatically personalize social comparison targets. In the context of an m-health app for physical activity, we use artificial intelligence (AI) techniques of multi-armed bandits. Results from our user study (n=53) indicate that there is some evidence that motivation can be increased using the AI-based personalization of social comparison. The detected effects achieved small-to-moderate effect sizes, illustrating the real-world implications of the intervention for enhancing motivation and physical activity. In addition to design implications for social comparison features in social apps, this paper identified the personalization paradox, the conflict between user modeling and adaptation, as a key design challenge of personalized applications for behavior change. Additionally, we propose research directions to mitigate this Personalization Paradox.
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Personalized adaptation technology has been adopted in a wide range of digital applications such as health, training and education, e-commerce and entertainment. Personalization systems typically build a user model, aiming to characterize the user at hand, and then use this model to personalize the interaction. Personalization and user modeling, however, are often intrinsically at odds with each other (a fact some times referred to as the personalization paradox). In this paper, we take a closer look at this personalization paradox, and identify two ways in which it might manifest: feedback loops and moving targets. To illustrate these issues, we report results in the domain of personalized exergames (videogames for physical exercise), and describe our early steps to address some of the issues arisen by the personalization paradox.
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The paper describes BIRAFFE2 data set, which is a result of an affective computing experiment conducted between 2019 and 2020, that aimed to develop computer models for classification and recognition of emotion. Such work is important to develop new methods of natural Human-AI interaction. As we believe that models of emotion should be personalized by design, we present an unified paradigm allowing to capture emotional responses of different persons, taking individual personality differences into account. We combine classical psychological paradigms of emotional response collection with the newer approach, based on the observation of the computer game player. By capturing ones psycho-physiological reactions (ECG, EDA signal recording), mimic expressions (facial emotion recognition), subjective valence-arousal balance ratings (widget ratings) and gameplay progression (accelerometer and screencast recording), we provide a framework that can be easily used and developed for the purpose of the machine learning methods.
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