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Register a new userBERT Goes Shopping: Comparing Distributional Models for Product Representations
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Added by
Federico Bianchi
Publication date
2020
fields
Informatics Engineering
and research's language is
English
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Word embeddings (e.g., word2vec) have been applied successfully to eCommerce products through~textit{prod2vec}. Inspired by the recent performance improvements on several NLP tasks brought by contextualized embeddings, we propose to transfer BERT-like architectures to eCommerce: our model -- ~textit{Prod2BERT} -- is trained to generate representations of products through masked session modeling. Through extensive experiments over multiple shops, different tasks, and a range of design choices, we systematically compare the accuracy of~textit{Prod2BERT} and~textit{prod2vec} embeddings: while~textit{Prod2BERT} is found to be superior in several scenarios, we highlight the importance of resources and hyperparameters in the best performing models. Finally, we provide guidelines to practitioners for training embeddings under a variety of computational and data constraints.
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Showing items that do not match search query intent degrades customer experience in e-commerce. These mismatches result from counterfactual biases of the ranking algorithms toward noisy behavioral signals such as clicks and purchases in the search logs. Mitigating the problem requires a large labeled dataset, which is expensive and time-consuming to obtain. In this paper, we develop a deep, end-to-end model that learns to effectively classify mismatches and to generate hard mismatched examples to improve the classifier. We train the model end-to-end by introducing a latent variable into the cross-entropy loss that alternates between using the real and generated samples. This not only makes the classifier more robust but also boosts the overall ranking performance. Our model achieves a relative gain compared to baselines by over 26% in F-score, and over 17% in Area Under PR curve. On live search traffic, our model gains significant improvement in multiple countries.
While buying a product from the e-commerce websites, customers generally have a plethora of questions. From the perspective of both the e-commerce service provider as well as the customers, there must be an effective question answering system to provide immediate answers to the user queries. While certain questions can only be answered after using the product, there are many questions which can be answered from the product specification itself. Our work takes a first step in this direction by finding out the relevant product specifications, that can help answering the user questions. We propose an approach to automatically create a training dataset for this problem. We utilize recently proposed XLNet and BERT architectures for this problem and find that they provide much better performance than the Siamese model, previously applied for this problem. Our model gives a good performance even when trained on one vertical and tested across different verticals.
Through recent advancements in speech technology and introduction of smart devices, such as Amazon Alexa and Google Home, increasing number of users are interacting with applications through voice. E-commerce companies typically display short product titles on their webpages, either human-curated or algorithmically generated, when brevity is required, but these titles are dissimilar from natural spoken language. For example, Lucky Charms Gluten Free Break-fast Cereal, 20.5 oz a box Lucky Charms Gluten Free is acceptable to display on a webpage, but a 20.5 ounce box of lucky charms gluten free cereal is easier to comprehend over a conversational system. As compared to display devices, where images and detailed product information can be presented to users, short titles for products are necessary when interfacing with voice assistants. We propose a sequence-to-sequence approach using BERT to generate short, natural, spoken language titles from input web titles. Our extensive experiments on a real-world industry dataset and human evaluation of model outputs, demonstrate that BERT summarization outperforms comparable baseline models.
In this paper, we focus on the classification of books using short descriptive texts (cover blurbs) and additional metadata. Building upon BERT, a deep neural language model, we demonstrate how to combine text representations with metadata and knowledge graph embeddings, which encode author information. Compared to the standard BERT approach we achieve considerably better results for the classification task. For a more coarse-grained classification using eight labels we achieve an F1- score of 87.20, while a detailed classification using 343 labels yields an F1-score of 64.70. We make the source code and trained models of our experiments publicly available
Although BERT and its variants have reshaped the NLP landscape, it still remains unclear how best to derive sentence embeddings from such pre-trained Transformers. In this work, we propose a contrastive learning method that utilizes self-guidance for improving the quality of BERT sentence representations. Our method fine-tunes BERT in a self-supervised fashion, does not rely on data augmentation, and enables the usual [CLS] token embeddings to function as sentence vectors. Moreover, we redesign the contrastive learning objective (NT-Xent) and apply it to sentence representation learning. We demonstrate with extensive experiments that our approach is more effective than competitive baselines on diverse sentence-related tasks. We also show it is efficient at inference and robust to domain shifts.
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