Subscribe to the gold package and get unlimited access to Shamra Academy
Register a new userHelping Users Tackle Algorithmic Threats on Social Media: A Multimedia Research Agenda
73
0
0.0
(
0
)
Added by
Christian von der Weth
Publication date
2020
fields
Informatics Engineering
and research's language is
English
Ask ChatGPT about the research
No Arabic abstract
Participation on social media platforms has many benefits but also poses substantial threats. Users often face an unintended loss of privacy, are bombarded with mis-/disinformation, or are trapped in filter bubbles due to over-personalized content. These threats are further exacerbated by the rise of hidden AI-driven algorithms working behind the scenes to shape users thoughts, attitudes, and behavior. We investigate how multimedia researchers can help tackle these problems to level the playing field for social media users. We perform a comprehensive survey of algorithmic threats on social media and use it as a lens to set a challenging but important research agenda for effective and real-time user nudging. We further implement a conceptual prototype and evaluate it with experts to supplement our research agenda. This paper calls for solutions that combat the algorithmic threats on social media by utilizing machine learning and multimedia content analysis techniques but in a transparent manner and for the benefit of the users.
rate research
Read More
In this paper, we propose a new measure to estimate the similarity between brands via posts of brands followers on social network services (SNS). Our method was developed with the intention of exploring the brands that customers are likely to jointly purchase. Nowadays, brands use social media for targeted advertising because influencing users preferences can greatly affect the trends in sales. We assume that data on SNS allows us to make quantitative comparisons between brands. Our proposed algorithm analyzes the daily photos and hashtags posted by each brands followers. By clustering them and converting them to histograms, we can calculate the similarity between brands. We evaluated our proposed algorithm with purchase logs, credit card information, and answers to the questionnaires. The experimental results show that the purchase data maintained by a mall or a credit card company can predict the co-purchase very well, but not the customers willingness to buy products of new brands. On the other hand, our method can predict the users interest on brands with a correlation value over 0.53, which is pretty high considering that such interest to brands are high subjective and individual dependent.
Todays social media platforms enable to spread both authentic and fake news very quickly. Some approaches have been proposed to automatically detect such fake news based on their content, but it is difficult to agree on universal criteria of authenticity (which can be bypassed by adversaries once known). Besides, it is obviously impossible to have each news item checked by a human. In this paper, we a mechanism to limit the spread of fake news which is not based on content. It can be implemented as a plugin on a social media platform. The principle is as follows: a team of fact-checkers reviews a small number of news items (the most popular ones), which enables to have an estimation of each users inclination to share fake news items. Then, using a Bayesian approach, we estimate the trustworthiness of future news items, and treat accordingly those of them that pass a certain untrustworthiness threshold. We then evaluate the effectiveness and overhead of this technique on a large Twitter graph. We show that having a few thousands users exposed to one given news item enables to reach a very precise estimation of its reliability. We thus identify more than 99% of fake news items with no false positives. The performance impact is very small: the induced overhead on the 90th percentile latency is less than 3%, and less than 8% on the throughput of user operations.
Basic human values represent a set of values such as security, independence, success, kindness, and pleasure, which we deem important to our lives. Each of us holds different values with different degrees of significance. Existing studies show that values of a person can be identified from their social network usage. However, the value priority of a person may change over time due to different factors such as life experiences, influence, social structure and technology. Existing studies do not conduct any analysis regarding the change of users value from the social influence, i.e., group persuasion, form the social media usage. In our research, first, we predict users value score by the influence of friends from their social media usage. We propose a Bounded Confidence Model (BCM) based value dynamics model from 275 different ego networks in Facebook that predicts how social influence may persuade a person to change their value over time. Then, to predict better, we use particle swarm optimization based hyperparameter tuning technique. We observe that these optimized hyperparameters produce accurate future value score. We also run our approach with different machine learning based methods and find support vector regression (SVR) outperforms other regressor models. By using SVR with the best hyperparameters of BCM model, we find the lowest Mean Squared Error (MSE) score 0.00347.
The rapid development of IoT applications and their use in various fields of everyday life has resulted in an escalated number of different possible cyber-threats, and has consequently raised the need of securing IoT devices. Collecting Cyber-Threat Intelligence (e.g., zero-day vulnerabilities or trending exploits) from various online sources and utilizing it to proactively secure IoT systems or prepare mitigation scenarios has proven to be a promising direction. In this work, we focus on social media monitoring and investigate real-time Cyber-Threat Intelligence detection from the Twitter stream. Initially, we compare and extensively evaluate six different machine-learning based classification alternatives trained with vulnerability descriptions and tested with real-world data from the Twitter stream to identify the best-fitting solution. Subsequently, based on our findings, we propose a novel social media monitoring system tailored to the IoT domain; the system allows users to identify recent/trending vulnerabilities and exploits on IoT devices. Finally, to aid research on the field and support the reproducibility of our results we publicly release all annotated datasets created during this process.
Working adults spend nearly one third of their daily time at their jobs. In this paper, we study job-related social media discourse from a community of users. We use both crowdsourcing and local expertise to train a classifier to detect job-related messages on Twitter. Additionally, we analyze the linguistic differences in a job-related corpus of tweets between individual users vs. commercial accounts. The volumes of job-related tweets from individual users indicate that people use Twitter with distinct monthly, daily, and hourly patterns. We further show that the moods associated with jobs, positive and negative, have unique diurnal rhythms.
suggested questions
Log in to be able to interact and post comments
comments
Fetching comments
Sign in to be able to follow your search criteria
