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Register a new userCOLD: Towards the Next Generation of Pre-Ranking System
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Added by
Zhe Wang
Publication date
2020
fields
Informatics Engineering
and research's language is
English
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Multi-stage cascade architecture exists widely in many industrial systems such as recommender systems and online advertising, which often consists of sequential modules including matching, pre-ranking, ranking, etc. For a long time, it is believed pre-ranking is just a simplified version of the ranking module, considering the larger size of the candidate set to be ranked. Thus, efforts are made mostly on simplifying ranking model to handle the explosion of computing power for online inference. In this paper, we rethink the challenge of the pre-ranking system from an algorithm-system co-design view. Instead of saving computing power with restriction of model architecture which causes loss of model performance, here we design a new pre-ranking system by joint optimization of both the pre-ranking model and the computing power it costs. We name it COLD (Computing power cost-aware Online and Lightweight Deep pre-ranking system). COLD beats SOTA in three folds: (i) an arbitrary deep model with cross features can be applied in COLD under a constraint of controllable computing power cost. (ii) computing power cost is explicitly reduced by applying optimization tricks for inference acceleration. This further brings space for COLD to apply more complex deep models to reach better performance. (iii) COLD model works in an online learning and severing manner, bringing it excellent ability to handle the challenge of the data distribution shift. Meanwhile, the fully online pre-ranking system of COLD provides us with a flexible infrastructure that supports efficient new model developing and online A/B testing.Since 2019, COLD has been deployed in almost all products involving the pre-ranking module in the display advertising system in Alibaba, bringing significant improvements.
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In real-world search, recommendation, and advertising systems, the multi-stage ranking architecture is commonly adopted. Such architecture usually consists of matching, pre-ranking, ranking, and re-ranking stages. In the pre-ranking stage, vector-product based models with representation-focused architecture are commonly adopted to account for system efficiency. However, it brings a significant loss to the effectiveness of the system. In this paper, a novel pre-ranking approach is proposed which supports complicated models with interaction-focused architecture. It achieves a better tradeoff between effectiveness and efficiency by utilizing the proposed learnable Feature Selection method based on feature Complexity and variational Dropout (FSCD). Evaluations in a real-world e-commerce sponsored search system for a search engine demonstrate that utilizing the proposed pre-ranking, the effectiveness of the system is significantly improved. Moreover, compared to the systems with conventional pre-ranking models, an identical amount of computational resource is consumed.
Evaluation efforts such as TREC, CLEF, NTCIR and FIRE, alongside public leaderboard such as MS MARCO, are intended to encourage research and track our progress, addressing big questions in our field. However, the goal is not simply to identify which run is best, achieving the top score. The goal is to move the field forward by developing new robust techniques, that work in many different settings, and are adopted in research and practice. This paper uses the MS MARCO and TREC Deep Learning Track as our case study, comparing it to the case of TREC ad hoc ranking in the 1990s. We show how the design of the evaluation effort can encourage or discourage certain outcomes, and raising questions about internal and external validity of results. We provide some analysis of certain pitfalls, and a statement of best practices for avoiding such pitfalls. We summarize the progress of the effort so far, and describe our desired end state of robust usefulness, along with steps that might be required to get us there.
Sponsored search is an indispensable business model and a major revenue contributor of almost all the search engines. From the advertisers side, participating in ranking the search results by paying for the sponsored search advertisement to attract more awareness and purchase facilitates their commercial goal. From the users side, presenting personalized advertisement reflecting their propensity would make their online search experience more satisfactory. Sponsored search platforms rank the advertisements by a ranking function to determine the list of advertisements to show and the charging price for the advertisers. Hence, it is crucial to find a good ranking function which can simultaneously satisfy the platform, the users and the advertisers. Moreover, advertisements showing positions under different queries from different users may associate with advertisement candidates of different bid price distributions and click probability distributions, which requires the ranking functions to be optimized adaptively to the traffic characteristics. In this work, we proposed a generic framework to optimize the ranking functions by deep reinforcement learning methods. The framework is composed of two parts: an offline learning part which initializes the ranking functions by learning from a simulated advertising environment, allowing adequate exploration of the ranking function parameter space without hurting the performance of the commercial platform. An online learning part which further optimizes the ranking functions by adapting to the online data distribution. Experimental results on a large-scale sponsored search platform confirm the effectiveness of the proposed method.
The bipartite graph is a ubiquitous data structure that can model the relationship between two entity types: for instance, users and items, queries and webpages. In this paper, we study the problem of ranking vertices of a bipartite graph, based on the graphs link structure as well as prior information about vertices (which we term a query vector). We present a new solution, BiRank, which iteratively assigns scores to vertices and finally converges to a unique stationary ranking. In contrast to the traditional random walk-based methods, BiRank iterates towards optimizing a regularization function, which smooths the graph under the guidance of the query vector. Importantly, we establish how BiRank relates to the Bayesian methodology, enabling the future extension in a probabilistic way. To show the rationale and extendability of the ranking methodology, we further extend it to rank for the more generic n-partite graphs. BiRanks generic modeling of both the graph structure and vertex features enables it to model various ranking hypotheses flexibly. To illustrate its functionality, we apply the BiRank and TriRank (ranking for tripartite graphs) algorithms to two real-world applications: a general ranking scenario that predicts the future popularity of items, and a personalized ranking scenario that recommends items of interest to users. Extensive experiments on both synthetic and real-world datasets demonstrate BiRanks soundness (fast convergence), efficiency (linear in the number of graph edges) and effectiveness (achieving state-of-the-art in the two real-world tasks).
The Transformer-Kernel (TK) model has demonstrated strong reranking performance on the TREC Deep Learning benchmark -- and can be considered to be an efficient (but slightly less effective) alternative to other Transformer-based architectures that employ (i) large-scale pretraining (high training cost), (ii) joint encoding of query and document (high inference cost), and (iii) larger number of Transformer layers (both high training and high inference costs). Since, a variant of the TK model -- called TKL -- has been developed that incorporates local self-attention to efficiently process longer input sequences in the context of document ranking. In this work, we propose a novel Conformer layer as an alternative approach to scale TK to longer input sequences. Furthermore, we incorporate query term independence and explicit term matching to extend the model to the full retrieval setting. We benchmark our models under the strictly blind evaluation setting of the TREC 2020 Deep Learning track and find that our proposed architecture changes lead to improved retrieval quality over TKL. Our best model also outperforms all non-neural runs (trad) and two-thirds of the pretrained Transformer-based runs (nnlm) on NDCG@10.
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