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Register a new userTHEMIS: Decentralized and Trustless Ad Platform with Reporting Integrity
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Added by
Panagiotis Papadopoulos
Publication date
2020
fields
Informatics Engineering
and research's language is
English
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Online advertising fuels the (seemingly) free internet. However, although users can access most websites free of charge, they need to pay a heavy cost on their privacy and blindly trust third parties and intermediaries that absorb great amounts of adrevenues and user data. This is one of the reasons users opt out from advertising by resorting ad blockers thatin turn cost publishers millions of dollars in lost adrevenues. Existing privacy-preserving advertising approaches(e.g., Adnostic, Privad, Brave Ads) from both industry and academia cannot guarantee the integrity of the performance analytics they provide to advertisers, while they also rely on centralized management that users have to trust without being able to audit. In this paper, we propose THEMIS, a novel privacy-by-design ad platform that is decentralized and requires zero trust from users. THEMIS (i) provides auditability to all participants, (ii) rewards users for viewing ads, and (iii) allows advertisers to verify the performance and billing reports of their ad campaigns. To demonstrate the feasibility and practicability of our approach, we implemented a prototype of THEMIS using a combination of smart contracts and zero-knowledge schemes. Performance evaluation results show that during adreward payouts, THEMIS can support more than 51M users on a single-sidechain setup or 153M users ona multi-sidechain setup, thus proving that THEMIS scales linearly.
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Online advertising fuels the (seemingly) free internet. However, although users can access most of the web services free of charge, they pay a heavy coston their privacy. They are forced to trust third parties and intermediaries, who not only collect behavioral data but also absorb great amounts of ad revenues. Consequently, more and more users opt out from advertising by resorting to ad blockers, thus costing publishers millions of dollars in lost ad revenues. Albeit there are various privacy-preserving advertising proposals (e.g.,Adnostic, Privad, Brave Ads) from both academia and industry, they all rely on centralized management that users have to blindly trust without being able to audit, while they also fail to guarantee the integrity of the per-formance analytics they provide to advertisers. In this paper, we design and deploy THEMIS, a novel, decentralized and privacy-by-design ad platform that requires zero trust by users. THEMIS (i) provides auditability to its participants, (ii) rewards users for viewing ads, and (iii) allows advertisers to verify the performance and billing reports of their ad campaigns. By leveraging smart contracts and zero-knowledge schemes, we implement a prototype of THEMIS and early performance evaluation results show that it can scale linearly on a multi sidechain setup while it supports more than 51M users on a single-sidechain.
In the digital era, users share their personal data with service providers to obtain some utility, e.g., access to high-quality services. Yet, the induced information flows raise privacy and integrity concerns. Consequently, cautious users may want to protect their privacy by minimizing the amount of information they disclose to curious service providers. Service providers are interested in verifying the integrity of the users data to improve their services and obtain useful knowledge for their business. In this work, we present a generic solution to the trade-off between privacy, integrity, and utility, by achieving authenticity verification of data that has been encrypted for offloading to service providers. Based on lattice-based homomorphic encryption and commitments, as well as zero-knowledge proofs, our construction enables a service provider to process and reuse third-party signed data in a privacy-friendly manner with integrity guarantees. We evaluate our solution on different use cases such as smart-metering, disease susceptibility, and location-based activity tracking, thus showing its versatility. Our solution achieves broad generality, quantum-resistance, and relaxes some assumptions of state-of-the-art solutions without affecting performance.
Control-flow hijacking attacks are used to perform malicious com-putations. Current solutions for assessing the attack surface afteracontrol flow integrity(CFI) policy was applied can measure onlyindirect transfer averages in the best case without providing anyinsights w.r.t. the absolute calltarget reduction per callsite, and gad-get availability. Further, tool comparison is underdeveloped or notpossible at all. CFI has proven to be one of the most promising pro-tections against control flow hijacking attacks, thus many effortshave been made to improve CFI in various ways. However, there isa lack of systematic assessment of existing CFI protections. In this paper, we presentLLVM-CFI, a static source code analy-sis framework for analyzing state-of-the-art static CFI protectionsbased on the Clang/LLVM compiler framework.LLVM-CFIworksby precisely modeling a CFI policy and then evaluating it within aunified approach.LLVM-CFIhelps determine the level of securityoffered by different CFI protections, after the CFI protections weredeployed, thus providing an important step towards exploit cre-ation/prevention and stronger defenses. We have usedLLVM-CFIto assess eight state-of-the-art static CFI defenses on real-worldprograms such as Google Chrome and Apache Httpd.LLVM-CFIprovides a precise analysis of the residual attack surfaces, andaccordingly ranks CFI policies against each other.LLVM-CFIalsosuccessfully paves the way towards construction of COOP-like codereuse attacks and elimination of the remaining attack surface bydisclosing protected calltargets under eight restrictive CFI policies.
In this paper, we propose a blockchain-based computing verification protocol, called EntrapNet, for distributed shared computing networks, an emerging underlying network for many internet of things (IoT) applications. EntrapNet borrows the idea from the practice of entrapment in criminal law to reduce the possibility of receiving incorrect computing results from trustless service providers who have offered the computing resources. Furthermore, we mathematically optimize EntrapNet to deal with the fundamental tradeoff of a network: security and efficiency. We present an asymptotic optimal solution to this optimization. It will be seen that EntrapNet can be performed as an independent and low-cost layer atop any trustless network that requires outsourced computing, thus making secure computing affordable and practical.
Home automation in modern smart home platforms is often facilitated using trigger-action routines. While such routines enable flexible automation, they also lead to an instance of the integrity problem in these systems: untrusted third-parties may use platform APIs to modify the abstract home objects (AHOs) that privileged, high-integrity devices such as security cameras rely on (i.e., as triggers), thereby transitively attacking them. As most accesses to AHOs are legitimate, removing the permissions or applying naive information flow controls would not only fail to prevent these problems, but also break useful functionality. Therefore, this paper proposes the alternate approach of home abstraction endorsement, which endorses a proposed change to an AHO by correlating it with certain specific, preceding, environmental changes. We present the HomeEndorser framework, which provides a policy model for specifying endorsement policies for AHOs as changes in device states, relative to their location, and a platform-based reference monitor for mediating all API requests to change AHOs against those device states. We evaluate HomeEndorser on the HomeAssistant platform, finding that we can derive over 1000 policy rules for HomeEndorser to endorse changes to 6 key AHOs, preventing malice and accidents for less than 10% overhead for endorsement check microbenchmarks, and with no false alarms under realistic usage scenarios. In doing so, HomeEndorser lays the first steps towards providing a practical foundation for ensuring that API-induced changes to abstract home objects correlate with the physical realities of the users environment.
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