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Register a new userTHEMIS: A Decentralized Privacy-Preserving Ad Platform with Reporting Integrity
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Added by
Panagiotis Papadopoulos
Publication date
2021
fields
Informatics Engineering
and research's language is
English
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No Arabic abstract
Online advertising fuels the (seemingly) free internet. However, although users can access most of the web services free of charge, they pay a heavy coston their privacy. They are forced to trust third parties and intermediaries, who not only collect behavioral data but also absorb great amounts of ad revenues. Consequently, more and more users opt out from advertising by resorting to ad blockers, thus costing publishers millions of dollars in lost ad revenues. Albeit there are various privacy-preserving advertising proposals (e.g.,Adnostic, Privad, Brave Ads) from both academia and industry, they all rely on centralized management that users have to blindly trust without being able to audit, while they also fail to guarantee the integrity of the per-formance analytics they provide to advertisers. In this paper, we design and deploy THEMIS, a novel, decentralized and privacy-by-design ad platform that requires zero trust by users. THEMIS (i) provides auditability to its participants, (ii) rewards users for viewing ads, and (iii) allows advertisers to verify the performance and billing reports of their ad campaigns. By leveraging smart contracts and zero-knowledge schemes, we implement a prototype of THEMIS and early performance evaluation results show that it can scale linearly on a multi sidechain setup while it supports more than 51M users on a single-sidechain.
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Online advertising fuels the (seemingly) free internet. However, although users can access most websites free of charge, they need to pay a heavy cost on their privacy and blindly trust third parties and intermediaries that absorb great amounts of adrevenues and user data. This is one of the reasons users opt out from advertising by resorting ad blockers thatin turn cost publishers millions of dollars in lost adrevenues. Existing privacy-preserving advertising approaches(e.g., Adnostic, Privad, Brave Ads) from both industry and academia cannot guarantee the integrity of the performance analytics they provide to advertisers, while they also rely on centralized management that users have to trust without being able to audit. In this paper, we propose THEMIS, a novel privacy-by-design ad platform that is decentralized and requires zero trust from users. THEMIS (i) provides auditability to all participants, (ii) rewards users for viewing ads, and (iii) allows advertisers to verify the performance and billing reports of their ad campaigns. To demonstrate the feasibility and practicability of our approach, we implemented a prototype of THEMIS using a combination of smart contracts and zero-knowledge schemes. Performance evaluation results show that during adreward payouts, THEMIS can support more than 51M users on a single-sidechain setup or 153M users ona multi-sidechain setup, thus proving that THEMIS scales linearly.
In the digital era, users share their personal data with service providers to obtain some utility, e.g., access to high-quality services. Yet, the induced information flows raise privacy and integrity concerns. Consequently, cautious users may want to protect their privacy by minimizing the amount of information they disclose to curious service providers. Service providers are interested in verifying the integrity of the users data to improve their services and obtain useful knowledge for their business. In this work, we present a generic solution to the trade-off between privacy, integrity, and utility, by achieving authenticity verification of data that has been encrypted for offloading to service providers. Based on lattice-based homomorphic encryption and commitments, as well as zero-knowledge proofs, our construction enables a service provider to process and reuse third-party signed data in a privacy-friendly manner with integrity guarantees. We evaluate our solution on different use cases such as smart-metering, disease susceptibility, and location-based activity tracking, thus showing its versatility. Our solution achieves broad generality, quantum-resistance, and relaxes some assumptions of state-of-the-art solutions without affecting performance.
This document describes and analyzes a system for secure and privacy-preserving proximity tracing at large scale. This system, referred to as DP3T, provides a technological foundation to help slow the spread of SARS-CoV-2 by simplifying and accelerating the process of notifying people who might have been exposed to the virus so that they can take appropriate measures to break its transmission chain. The system aims to minimise privacy and security risks for individuals and communities and guarantee the highest level of data protection. The goal of our proximity tracing system is to determine who has been in close physical proximity to a COVID-19 positive person and thus exposed to the virus, without revealing the contacts identity or where the contact occurred. To achieve this goal, users run a smartphone app that continually broadcasts an ephemeral, pseudo-random ID representing the users phone and also records the pseudo-random IDs observed from smartphones in close proximity. When a patient is diagnosed with COVID-19, she can upload pseudo-random IDs previously broadcast from her phone to a central server. Prior to the upload, all data remains exclusively on the users phone. Other users apps can use data from the server to locally estimate whether the devices owner was exposed to the virus through close-range physical proximity to a COVID-19 positive person who has uploaded their data. In case the app detects a high risk, it will inform the user.
Privacy and security-related concerns are growing as machine learning reaches diverse application domains. The data holders want to train with private data while exploiting accelerators, such as GPUs, that are hosted in the cloud. However, Cloud systems are vulnerable to attackers that compromise the privacy of data and integrity of computations. This work presents DarKnight, a framework for large DNN training while protecting input privacy and computation integrity. DarKnight relies on cooperative execution between trusted execution environments (TEE) and accelerators, where the TEE provides privacy and integrity verification, while accelerators perform the computation heavy linear algebraic operations.
Activity-tracking applications and location-based services using short-range communication (SRC) techniques have been abruptly demanded in the COVID-19 pandemic, especially for automated contact tracing. The attention from both public and policy keeps raising on related practical problems, including textit{1) how to protect data security and location privacy? 2) how to efficiently and dynamically deploy SRC Internet of Thing (IoT) witnesses to monitor large areas?} To answer these questions, in this paper, we propose a decentralized and permissionless blockchain protocol, named textit{Bychain}. Specifically, 1) a privacy-preserving SRC protocol for activity-tracking and corresponding generalized block structure is developed, by connecting an interactive zero-knowledge proof protocol and the key escrow mechanism. As a result, connections between personal identity and the ownership of on-chain location information are decoupled. Meanwhile, the owner of the on-chain location data can still claim its ownership without revealing the private key to anyone else. 2) An artificial potential field-based incentive allocation mechanism is proposed to incentivize IoT witnesses to pursue the maximum monitoring coverage deployment. We implemented and evaluated the proposed blockchain protocol in the real-world using the Bluetooth 5.0. The storage, CPU utilization, power consumption, time delay, and security of each procedure and performance of activities are analyzed. The experiment and security analysis is shown to provide a real-world performance evaluation.
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