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Continuous Profit Maximization: A Study of Unconstrained Dr-submodular Maximization

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 Added by Jianxiong Guo
 Publication date 2020
and research's language is English




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Profit maximization (PM) is to select a subset of users as seeds for viral marketing in online social networks, which balances between the cost and the profit from influence spread. We extend PM to that under the general marketing strategy, and form continuous profit maximization (CPM-MS) problem, whose domain is on integer lattices. The objective function of our CPM-MS is dr-submodular, but non-monotone. It is a typical case of unconstrained dr-submodular maximization (UDSM) problem, and take it as a starting point, we study UDSM systematically in this paper, which is very different from those existing researcher. First, we introduce the lattice-based double greedy algorithm, which can obtain a constant approximation guarantee. However, there is a strict and unrealistic condition that requiring the objective value is non-negative on the whole domain, or else no theoretical bounds. Thus, we propose a technique, called lattice-based iterative pruning. It can shrink the search space effectively, thereby greatly increasing the possibility of satisfying the non-negative objective function on this smaller domain without losing approximation ratio. Then, to overcome the difficulty to estimate the objective value of CPM-MS, we adopt reverse sampling strategies, and combine it with lattice-based double greedy, including pruning, without losing its performance but reducing its running time. The entire process can be considered as a general framework to solve the UDSM problem, especially for applying to social networks. Finally, we conduct experiments on several real datasets to evaluate the effectiveness and efficiency of our proposed algorithms.



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In this paper we study the fundamental problems of maximizing a continuous non-monotone submodular function over the hypercube, both with and without coordinate-wise concavity. This family of optimization problems has several applications in machine learning, economics, and communication systems. Our main result is the first $frac{1}{2}$-approximation algorithm for continuous submodular function maximization; this approximation factor of $frac{1}{2}$ is the best possible for algorithms that only query the objective function at polynomially many points. For the special case of DR-submodular maximization, i.e. when the submodular functions is also coordinate wise concave along all coordinates, we provide a different $frac{1}{2}$-approximation algorithm that runs in quasilinear time. Both of these results improve upon prior work [Bian et al, 2017, Soma and Yoshida, 2017]. Our first algorithm uses novel ideas such as reducing the guaranteed approximation problem to analyzing a zero-sum game for each coordinate, and incorporates the geometry of this zero-sum game to fix the value at this coordinate. Our second algorithm exploits coordinate-wise concavity to identify a monotone equilibrium condition sufficient for getting the required approximation guarantee, and hunts for the equilibrium point using binary search. We further run experiments to verify the performance of our proposed algorithms in related machine learning applications.
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