Do you want to publish a course? Click here

A Heterogeneous Graphical Model to Understand User-Level Sentiments in Social Media

119   0   0.0 ( 0 )
 Publication date 2019
and research's language is English




Ask ChatGPT about the research

Social Media has seen a tremendous growth in the last decade and is continuing to grow at a rapid pace. With such adoption, it is increasingly becoming a rich source of data for opinion mining and sentiment analysis. The detection and analysis of sentiment in social media is thus a valuable topic and attracts a lot of research efforts. Most of the earlier efforts focus on supervised learning approaches to solve this problem, which require expensive human annotations and therefore limits their practical use. In our work, we propose a semi-supervised approach to predict user-level sentiments for specific topics. We define and utilize a heterogeneous graph built from the social networks of the users with the knowledge that connected users in social networks typically share similar sentiments. Compared with the previous works, we have several novelties: (1) we incorporate the influences/authoritativeness of the users into the model, 2) we include comment-based and like-based user-user links to the graph, 3) we superimpose multiple heterogeneous graphs into one thereby allowing multiple types of links to exist between two users.



rate research

Read More

Companies and financial investors are paying increasing attention to social consciousness in developing their corporate strategies and making investment decisions to support a sustainable economy for the future. Public discussion on incidents and events -- controversies -- of companies can provide valuable insights on how well the company operates with regards to social consciousness and indicate the companys overall operational capability. However, there are challenges in evaluating the degree of a companys social consciousness and environmental sustainability due to the lack of systematic data. We introduce a system that utilizes Twitter data to detect and monitor controversial events and show their impact on market volatility. In our study, controversial events are identified from clustered tweets that share the same 5W terms and sentiment polarities of these clusters. Credible news links inside the event tweets are used to validate the truth of the event. A case study on the Starbucks Philadelphia arrests shows that this method can provide the desired functionality.
Social media is a rich source of rumours and corresponding community reactions. Rumours reflect different characteristics, some shared and some individual. We formulate the problem of classifying tweet level judgements of rumours as a supervised learning task. Both supervised and unsupervised domain adaptation are considered, in which tweets from a rumour are classified on the basis of other annotated rumours. We demonstrate how multi-task learning helps achieve good results on rumours from the 2011 England riots.
143 - Adrian Benton 2018
User representations are routinely used in recommendation systems by platform developers, targeted advertisements by marketers, and by public policy researchers to gauge public opinion across demographic groups. Computer scientists consider the problem of inferring user representations more abstractly; how does one extract a stable user representation - effective for many downstream tasks - from a medium as noisy and complicated as social media? The quality of a user representation is ultimately task-dependent (e.g. does it improve classifier performance, make more accurate recommendations in a recommendation system) but there are proxies that are less sensitive to the specific task. Is the representation predictive of latent properties such as a persons demographic features, socioeconomic class, or mental health state? Is it predictive of the users future behavior? In this thesis, we begin by showing how user representations can be learned from multiple types of user behavior on social media. We apply several extensions of generalized canonical correlation analysis to learn these representations and evaluate them at three tasks: predicting future hashtag mentions, friending behavior, and demographic features. We then show how user features can be employed as distant supervision to improve topic model fit. Finally, we show how user features can be integrated into and improve existing classifiers in the multitask learning framework. We treat user representations - ground truth gender and mental health features - as auxiliary tasks to improve mental health state prediction. We also use distributed user representations learned in the first chapter to improve tweet-level stance classifiers, showing that distant user information can inform classification tasks at the granularity of a single message.
Businesses communicate using Twitter for a variety of reasons -- to raise awareness of their brands, to market new products, to respond to community comments, and to connect with their customers and potential customers in a targeted manner. For businesses to do this effectively, they need to understand which content and structural elements about a tweet make it influential, that is, widely liked, followed, and retweeted. This paper presents a systematic methodology for analyzing commercial tweets, and predicting the influence on their readers. Our model, which use a combination of decoration and meta features, outperforms the prediction ability of the baseline model as well as the tweet embedding model. Further, in order to demonstrate a practical use of this work, we show how an unsuccessful tweet may be engineered (for example, reworded) to increase its potential for success.
To reach a broader audience and optimize traffic toward news articles, media outlets commonly run social media accounts and share their content with a short text summary. Despite its importance of writing a compelling message in sharing articles, the research community does not own a sufficient understanding of what kinds of editing strategies effectively promote audience engagement. In this study, we aim to fill the gap by analyzing media outlets current practices using a data-driven approach. We first build a parallel corpus of original news articles and their corresponding tweets that eight media outlets shared. Then, we explore how those media edited tweets against original headlines and the effects of such changes. To estimate the effects of editing news headlines for social media sharing in audience engagement, we present a systematic analysis that incorporates a causal inference technique with deep learning; using propensity score matching, it allows for estimating potential (dis-)advantages of an editing style compared to counterfactual cases where a similar news article is shared with a different style. According to the analyses of various editing styles, we report common and differing effects of the styles across the outlets. To understand the effects of various editing styles, media outlets could apply our easy-to-use tool by themselves.

suggested questions

comments
Fetching comments Fetching comments
Sign in to be able to follow your search criteria
mircosoft-partner

هل ترغب بارسال اشعارات عن اخر التحديثات في شمرا-اكاديميا