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Register a new userLearning Representations of Social Media Users
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Added by
Adrian Benton
Publication date
2018
fields
Informatics Engineering
and research's language is
English
Authors
Adrian Benton
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User representations are routinely used in recommendation systems by platform developers, targeted advertisements by marketers, and by public policy researchers to gauge public opinion across demographic groups. Computer scientists consider the problem of inferring user representations more abstractly; how does one extract a stable user representation - effective for many downstream tasks - from a medium as noisy and complicated as social media? The quality of a user representation is ultimately task-dependent (e.g. does it improve classifier performance, make more accurate recommendations in a recommendation system) but there are proxies that are less sensitive to the specific task. Is the representation predictive of latent properties such as a persons demographic features, socioeconomic class, or mental health state? Is it predictive of the users future behavior? In this thesis, we begin by showing how user representations can be learned from multiple types of user behavior on social media. We apply several extensions of generalized canonical correlation analysis to learn these representations and evaluate them at three tasks: predicting future hashtag mentions, friending behavior, and demographic features. We then show how user features can be employed as distant supervision to improve topic model fit. Finally, we show how user features can be integrated into and improve existing classifiers in the multitask learning framework. We treat user representations - ground truth gender and mental health features - as auxiliary tasks to improve mental health state prediction. We also use distributed user representations learned in the first chapter to improve tweet-level stance classifiers, showing that distant user information can inform classification tasks at the granularity of a single message.
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There has been an explosion of multimodal content generated on social media networks in the last few years, which has necessitated a deeper understanding of social media content and user behavior. We present a novel content-independent content-user-reaction model for social multimedia content analysis. Compared to prior works that generally tackle semantic content understanding and user behavior modeling in isolation, we propose a generalized solution to these problems within a unified framework. We embed users, images and text drawn from open social media in a common multimodal geometric space, using a novel loss function designed to cope with distant and disparate modalities, and thereby enable seamless three-way retrieval. Our model not only outperforms unimodal embedding based methods on cross-modal retrieval tasks but also shows improvements stemming from jointly solving the two tasks on Twitter data. We also show that the user embeddings learned within our joint multimodal embedding model are better at predicting user interests compared to those learned with unimodal content on Instagram data. Our framework thus goes beyond the prior practice of using explicit leader-follower link information to establish affiliations by extracting implicit content-centric affiliations from isolated users. We provide qualitative results to show that the user clusters emerging from learned embeddings have consistent semantics and the ability of our model to discover fine-grained semantics from noisy and unstructured data. Our work reveals that social multimodal content is inherently multimodal and possesses a consistent structure because in social networks meaning is created through interactions between users and content.
Recent progress in AutoML has lead to state-of-the-art methods (e.g., AutoSKLearn) that can be readily used by non-experts to approach any supervised learning problem. Whereas these methods are quite effective, they are still limited in the sense that they work for tabular (matrix formatted) data only. This paper describes one step forward in trying to automate the design of supervised learning methods in the context of text mining. We introduce a meta learning methodology for automatically obtaining a representation for text mining tasks starting from raw text. We report experiments considering 60 different textual representations and more than 80 text mining datasets associated to a wide variety of tasks. Experimental results show the proposed methodology is a promising solution to obtain highly effective off the shell text classification pipelines.
Social Media has seen a tremendous growth in the last decade and is continuing to grow at a rapid pace. With such adoption, it is increasingly becoming a rich source of data for opinion mining and sentiment analysis. The detection and analysis of sentiment in social media is thus a valuable topic and attracts a lot of research efforts. Most of the earlier efforts focus on supervised learning approaches to solve this problem, which require expensive human annotations and therefore limits their practical use. In our work, we propose a semi-supervised approach to predict user-level sentiments for specific topics. We define and utilize a heterogeneous graph built from the social networks of the users with the knowledge that connected users in social networks typically share similar sentiments. Compared with the previous works, we have several novelties: (1) we incorporate the influences/authoritativeness of the users into the model, 2) we include comment-based and like-based user-user links to the graph, 3) we superimpose multiple heterogeneous graphs into one thereby allowing multiple types of links to exist between two users.
Twitter is currently a popular online social media platform which allows users to share their user-generated content. This publicly-generated user data is also crucial to healthcare technologies because the discovered patterns would hugely benefit them in several ways. One of the applications is in automatically discovering mental health problems, e.g., depression. Previous studies to automatically detect a depressed user on online social media have largely relied upon the user behaviour and their linguistic patterns including users social interactions. The downside is that these models are trained on several irrelevant content which might not be crucial towards detecting a depressed user. Besides, these content have a negative impact on the overall efficiency and effectiveness of the model. To overcome the shortcomings in the existing automatic depression detection methods, we propose a novel computational framework for automatic depression detection that initially selects relevant content through a hybrid extractive and abstractive summarization strategy on the sequence of all user tweets leading to a more fine-grained and relevant content. The content then goes to our novel deep learning framework comprising of a unified learning machinery comprising of Convolutional Neural Network (CNN) coupled with attention-enhanced Gated Recurrent Units (GRU) models leading to better empirical performance than existing strong baselines.
Learning socially-aware motion representations is at the core of recent advances in multi-agent problems, such as human motion forecasting and robot navigation in crowds. Despite promising progress, existing representations learned with neural networks still struggle to generalize in closed-loop predictions (e.g., output colliding trajectories). This issue largely arises from the non-i.i.d. nature of sequential prediction in conjunction with ill-distributed training data. Intuitively, if the training data only comes from human behaviors in safe spaces, i.e., from positive examples, it is difficult for learning algorithms to capture the notion of negative examples like collisions. In this work, we aim to address this issue by explicitly modeling negative examples through self-supervision: (i) we introduce a social contrastive loss that regularizes the extracted motion representation by discerning the ground-truth positive events from synthetic negative ones; (ii) we construct informative negative samples based on our prior knowledge of rare but dangerous circumstances. Our method substantially reduces the collision rates of recent trajectory forecasting, behavioral cloning and reinforcement learning algorithms, outperforming state-of-the-art methods on several benchmarks. Our code is available at https://github.com/vita-epfl/social-nce.
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