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Whole-Chain Recommendations

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 Added by Xiangyu Zhao
 Publication date 2019
and research's language is English




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With the recent prevalence of Reinforcement Learning (RL), there have been tremendous interests in developing RL-based recommender systems. In practical recommendation sessions, users will sequentially access multiple scenarios, such as the entrance pages and the item detail pages, and each scenario has its specific characteristics. However, the majority of existing RL-based recommender systems focus on optimizing one strategy for all scenarios or separately optimizing each strategy, which could lead to sub-optimal overall performance. In this paper, we study the recommendation problem with multiple (consecutive) scenarios, i.e., whole-chain recommendations. We propose a multi-agent RL-based approach (DeepChain), which can capture the sequential correlation among different scenarios and jointly optimize multiple recommendation strategies. To be specific, all recommender agents (RAs) share the same memory of users historical behaviors, and they work collaboratively to maximize the overall reward of a session. Note that optimizing multiple recommendation strategies jointly faces two challenges in the existing model-free RL model - (i) it requires huge amounts of user behavior data, and (ii) the distribution of reward (users feedback) are extremely unbalanced. In this paper, we introduce model-based RL techniques to reduce the training data requirement and execute more accurate strategy updates. The experimental results based on a real e-commerce platform demonstrate the effectiveness of the proposed framework.



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107 - Wenqi Fan , Xiaorui Liu , Wei Jin 2021
Recommender systems aim to provide personalized services to users and are playing an increasingly important role in our daily lives. The key of recommender systems is to predict how likely users will interact with items based on their historical online behaviors, e.g., clicks, add-to-cart, purchases, etc. To exploit these user-item interactions, there are increasing efforts on considering the user-item interactions as a user-item bipartite graph and then performing information propagation in the graph via Graph Neural Networks (GNNs). Given the power of GNNs in graph representation learning, these GNN-based recommendation methods have remarkably boosted the recommendation performance. Despite their success, most existing GNN-based recommender systems overlook the existence of interactions caused by unreliable behaviors (e.g., random/bait clicks) and uniformly treat all the interactions, which can lead to sub-optimal and unstable performance. In this paper, we investigate the drawbacks (e.g., non-adaptive propagation and non-robustness) of existing GNN-based recommendation methods. To address these drawbacks, we propose the Graph Trend Networks for recommendations (GTN) with principled designs that can capture the adaptive reliability of the interactions. Comprehensive experiments and ablation studies are presented to verify and understand the effectiveness of the proposed framework. Our implementation and datasets can be released after publication.
191 - Chen Xu , Quan Li , Junfeng Ge 2019
Features play an important role in the prediction tasks of e-commerce recommendations. To guarantee the consistency of off-line training and on-line serving, we usually utilize the same features that are both available. However, the consistency in turn neglects some discriminative features. For example, when estimating the conversion rate (CVR), i.e., the probability that a user would purchase the item if she clicked it, features like dwell time on the item detailed page are informative. However, CVR prediction should be conducted for on-line ranking before the click happens. Thus we cannot get such post-event features during serving. We define the features that are discriminative but only available during training as the privileged features. Inspired by the distillation techniques which bridge the gap between training and inference, in this work, we propose privileged features distillation (PFD). We train two models, i.e., a student model that is the same as the original one and a teacher model that additionally utilizes the privileged features. Knowledge distilled from the more accurate teacher is transferred to the student to improve its accuracy. During serving, only the student part is extracted and it relies on no privileged features. We conduct experiments on two fundamental prediction tasks at Taobao recommendations, i.e., click-through rate (CTR) at coarse-grained ranking and CVR at fine-grained ranking. By distilling the interacted features that are prohibited during serving for CTR and the post-event features for CVR, we achieve significant improvements over their strong baselines. During the on-line A/B tests, the click metric is improved by +5.0% in the CTR task. And the conversion metric is improved by +2.3% in the CVR task. Besides, by addressing several issues of training PFD, we obtain comparable training speed as the baselines without any distillation.
Machine learning methods allow us to make recommendations to users in applications across fields including entertainment, dating, and commerce, by exploiting similarities in users interaction patterns. However, in domains that demand protection of personally sensitive data, such as medicine or banking, how can we learn such a model without accessing the sensitive data, and without inadvertently leaking private information? We propose a new federated approach to learning global and local private models for recommendation without collecting raw data, user statistics, or information about personal preferences. Our method produces a set of prototypes that allows us to infer global behavioral patterns, while providing differential privacy guarantees for users in any database of the system. By requiring only two rounds of communication, we both reduce the communication costs and avoid the excessive privacy loss associated with iterative procedures. We test our framework on synthetic data as well as real federated medical data and Movielens ratings data. We show local adaptation of the global model allows our method to outperform centralized matrix-factorization-based recommender system models, both in terms of accuracy of matrix reconstruction and in terms of relevance of the recommendations, while maintaining provable privacy guarantees. We also show that our method is more robust and is characterized by smaller variance than individual models learned by independent entities.
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