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Register a new userConnected but Segregated: Social Networks in Rural Villages
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There is an increased appreciation for, and utilization of, social networks to disseminate various kinds of interventions in a target population. Homophily, the tendency of people to be similar to those they interact with, can create within-group cohesion but at the same time can also lead to societal segregation. In public health, social segregation can form barriers to the spread of health interventions from one group to another. We analyzed the structure of social networks in 75 villages in Karnataka, India, both at the level of individuals and network communities. We found all villages to be strongly segregated at the community level, especially along the lines of caste and sex, whereas other socioeconomic variables, such as age and education, were only weakly associated with these groups in the network. While the studied networks are densely connected, our results indicate that the villages are highly segregated.
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Macroscopic behavior of scientific and societal systems results from the aggregation of microscopic behaviors of their constituent elements, but connecting the macroscopic with the microscopic in human behavior has traditionally been difficult. Manifestations of homophily, the notion that individuals tend to interact with others who resemble them, have been observed in many small and intermediate size settings. However, whether this behavior translates to truly macroscopic levels, and what its consequences may be, remains unknown. Here, we use call detail records (CDRs) to examine the population dynamics and manifestations of social and spatial homophily at a macroscopic level among the residents of 23 states of India at the Kumbh Mela, a 3-month-long Hindu festival. We estimate that the festival was attended by 61 million people, making it the largest gathering in the history of humanity. While we find strong overall evidence for both types of homophily for residents of different states, participants from low-representation states show considerably stronger propensity for both social and spatial homophily than those from high-representation states. These manifestations of homophily are amplified on crowded days, such as the peak day of the festival, which we estimate was attended by 25 million people. Our findings confirm that homophily, which here likely arises from social influence, permeates all scales of human behavior.
Friendship and antipathy exist in concert with one another in real social networks. Despite the role they play in social interactions, antagonistic ties are poorly understood and infrequently measured. One important theory of negative ties that has received relatively little empirical evaluation is balance theory, the codification of the adage `the enemy of my enemy is my friend and similar sayings. Unbalanced triangles are those with an odd number of negative ties, and the theory posits that such triangles are rare. To test for balance, previous works have utilized a permutation test on the edge signs. The flaw in this method, however, is that it assumes that negative and positive edges are interchangeable. In reality, they could not be more different. Here, we propose a novel test of balance that accounts for this discrepancy and show that our test is more accurate at detecting balance. Along the way, we prove asymptotic normality of the test statistic under our null model, which is of independent interest. Our case study is a novel dataset of signed networks we collected from 32 isolated, rural villages in Honduras. Contrary to previous results, we find that there is only marginal evidence for balance in social tie formation in this setting.
Social networks have become ubiquitous in our daily life, as such it has attracted great research interests recently. A key challenge is that it is of extremely large-scale with tremendous information flow, creating the phenomenon of Big Data. Under such a circumstance, understanding information diffusion over social networks has become an important research issue. Most of the existing works on information diffusion analysis are based on either network structure modeling or empirical approach with dataset mining. However, the information diffusion is also heavily influenced by network users decisions, actions and their socio-economic connections, which is generally ignored in existing works. In this paper, we propose an evolutionary game theoretic framework to model the dynamic information diffusion process in social networks. Specifically, we analyze the framework in uniform degree and non-uniform degree networks and derive the closed-form expressions of the evolutionary stable network states. Moreover, the information diffusion over two special networks, ErdH{o}s-Renyi random network and the Barabasi-Albert scale-free network, are also highlighted. To verify our theoretical analysis, we conduct experiments by using both synthetic networks and real-world Facebook network, as well as real-world information spreading dataset of Twitter and Memetracker. Experiments shows that the proposed game theoretic framework is effective and practical in modeling the social network users information forwarding behaviors.
Social influence cannot be identified from purely observational data on social networks, because such influence is generically confounded with latent homophily, i.e., with a nodes network partners being informative about the nodes attributes and therefore its behavior. If the network grows according to either a latent community (stochastic block) model, or a continuous latent space model, then latent homophilous attributes can be consistently estimated from the global pattern of social ties. We show that, for comm
In the global move toward urbanization, making sure the people remaining in rural areas are not left behind in terms of development and policy considerations is a priority for governments worldwide. However, it is increasingly challenging to track important statistics concerning this sparse, geographically dispersed population, resulting in a lack of reliable, up-to-date data. In this study, we examine the usefulness of the Facebook Advertising platform, which offers a digital census of over two billions of its users, in measuring potential rural-urban inequalities. We focus on Italy, a country where about 30% of the population lives in rural areas. First, we show that the population statistics that Facebook produces suffer from instability across time and incomplete coverage of sparsely populated municipalities. To overcome such limitation, we propose an alternative methodology for estimating Facebook Ads audiences that nearly triples the coverage of the rural municipalities from 19% to 55% and makes feasible fine-grained sub-population analysis. Using official national census data, we evaluate our approach and confirm known significant urban-rural divides in terms of educational attainment and income. Extending the analysis to Facebook-specific user interests and behaviors, we provide further insights on the divide, for instance, finding that rural areas show a higher interest in gambling. Notably, we find that the most predictive features of income in rural areas differ from those for urban centres, suggesting researchers need to consider a broader range of attributes when examining rural wellbeing. The findings of this study illustrate the necessity of improving existing tools and methodologies to include under-represented populations in digital demographic studies -- the failure to do so could result in misleading observations, conclusions, and most importantly, policies.
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