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Register a new userEstimating Causal Peer Influence in Homophilous Social Networks by Inferring Latent Locations
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Social influence cannot be identified from purely observational data on social networks, because such influence is generically confounded with latent homophily, i.e., with a nodes network partners being informative about the nodes attributes and therefore its behavior. If the network grows according to either a latent community (stochastic block) model, or a continuous latent space model, then latent homophilous attributes can be consistently estimated from the global pattern of social ties. We show that, for comm
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Friendship and antipathy exist in concert with one another in real social networks. Despite the role they play in social interactions, antagonistic ties are poorly understood and infrequently measured. One important theory of negative ties that has received relatively little empirical evaluation is balance theory, the codification of the adage `the enemy of my enemy is my friend and similar sayings. Unbalanced triangles are those with an odd number of negative ties, and the theory posits that such triangles are rare. To test for balance, previous works have utilized a permutation test on the edge signs. The flaw in this method, however, is that it assumes that negative and positive edges are interchangeable. In reality, they could not be more different. Here, we propose a novel test of balance that accounts for this discrepancy and show that our test is more accurate at detecting balance. Along the way, we prove asymptotic normality of the test statistic under our null model, which is of independent interest. Our case study is a novel dataset of signed networks we collected from 32 isolated, rural villages in Honduras. Contrary to previous results, we find that there is only marginal evidence for balance in social tie formation in this setting.
In this Letter, we empirically study the influence of reciprocal links, in order to understand its role in affecting the structure and function of directed social networks. Experimental results on two representative datesets, Sina Weibo and Douban, demonstrate that the reciprocal links indeed play a more important role than non-reciprocal ones in both spreading information and maintaining the network robustness. In particular, the information spreading process can be significantly enhanced by considering the reciprocal effect. In addition, reciprocal links are largely responsible for the connectivity and efficiency of directed networks. This work may shed some light on the in-depth understanding and application of the reciprocal effect in directed online social networks.
Continuous mixtures of distributions are widely employed in the statistical literature as models for phenomena with highly divergent outcomes; in particular, many familiar heavy-tailed distributions arise naturally as mixtures of light-tailed distributions (e.g., Gaussians), and play an important role in applications as diverse as modeling of extreme values and robust inference. In the case of social networks, continuous mixtures of graph distributions can likewise be employed to model social processes with heterogeneous outcomes, or as robust priors for network inference. Here, we introduce some simple families of network models based on continuous mixtures of baseline distributions. While analytically and computationally tractable, these models allow more flexible modeling of cross-graph heterogeneity than is possible with conventional baseline (e.g., Bernoulli or $U|man$ distributions). We illustrate the utility of these baseline mixture models with application to problems of multiple-network ERGMs, network evolution, and efficient network inference. Our results underscore the potential ubiquity of network processes with nontrivial mixture behavior in natural settings, and raise some potentially disturbing questions regarding the adequacy of current network data collection practices.
There is an increased appreciation for, and utilization of, social networks to disseminate various kinds of interventions in a target population. Homophily, the tendency of people to be similar to those they interact with, can create within-group cohesion but at the same time can also lead to societal segregation. In public health, social segregation can form barriers to the spread of health interventions from one group to another. We analyzed the structure of social networks in 75 villages in Karnataka, India, both at the level of individuals and network communities. We found all villages to be strongly segregated at the community level, especially along the lines of caste and sex, whereas other socioeconomic variables, such as age and education, were only weakly associated with these groups in the network. While the studied networks are densely connected, our results indicate that the villages are highly segregated.
While social media make it easy to connect with and access information from anyone, they also facilitate basic influence and unfriending mechanisms that may lead to segregated and polarized clusters known as echo chambers. Here we study the conditions in which such echo chambers emerge by introducing a simple model of information sharing in online social networks with the two ingredients of influence and unfriending. Users can change both their opinions and social connections based on the information to which they are exposed through sharing. The model dynamics show that even with minimal amounts of influence and unfriending, the social network rapidly devolves into segregated, homogeneous communities. These predictions are consistent with empirical data from Twitter. Although our findings suggest that echo chambers are somewhat inevitable given the mechanisms at play in online social media, they also provide insights into possible mitigation strategies.
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