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Register a new userInterplay between Social Influence and Network Centrality: A Comparative Study on Shapley Centrality and Single-Node-Influence Centrality
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We study network centrality based on dynamic influence propagation models in social networks. To illustrate our integrated mathematical-algorithmic approach for understanding the fundamental interplay between dynamic influence processes and static network structures, we focus on two basic centrality measures: (a) Single Node Influence (SNI) centrality, which measures each nodes significance by its influence spread; and (b) Shapley Centrality, which uses the Shapley value of the influence spread function --- formulated based on a fundamental cooperative-game-theoretical concept --- to measure the significance of nodes. We present a comprehensive comparative study of these two centrality measures. Mathematically, we present axiomatic characterizations, which precisely capture the essence of these two centrality measures and their fundamental differences. Algorithmically, we provide scalable algorithms for approximating them for a large family of social-influence instances. Empirically, we demonstrate their similarity and differences in a number of real-world social networks, as well as the efficiency of our scalable algorithms. Our results shed light on their applicability: SNI centrality is suitable for assessing individual influence in isolation while Shapley centrality assesses individuals performance in group influence settings.
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In this paper, we present a framework for studying the following fundamental question in network analysis: How should one assess the centralities of nodes in an information/influence propagation process over a social network? Our framework systematically extends a family of classical graph-theoretical centrality formulations, including degree centrality, harmonic centrality, and their sphere-of-influence generalizations, to influence-based network centralities. We further extend natural group centralities from graph models to influence models, since group cooperation is essential in social influences. This in turn enables us to assess individuals centralities in group influence settings by applying the concept of Shapley value from cooperative game theory. Mathematically, using the property that these centrality formulations are Bayesian, we prove the following characterization theorem: Every influence-based centrality formulation in this family is the unique Bayesian centrality that conforms with its corresponding graph-theoretical centrality formulation. Moreover, the uniqueness is fully determined by the centrality formulation on the class of layered graphs, which is derived from a beautiful algebraic structure of influence instances modeled by cascading sequences. Our main mathematical result that layered graphs in fact form a basis for the space of influence-cascading-sequence profiles could also be useful in other studies of network influences. We further provide an algorithmic framework for efficient approximation of these influence-based centrality measures. Our study provides a systematic road map for comparative analyses of different influence-based centrality formulations, as well as for transferring graph-theoretical concepts to influence models.
The calculation of centrality measures is common practice in the study of networks, as they attempt to quantify the importance of individual vertices, edges, or other components. Different centralities attempt to measure importance in different ways. In this paper, we examine a conjecture posed by E. Estrada regarding the ability of several measures to distinguish the vertices of networks. Estrada conjectured that if all vertices of a graph have the same subgraph centrality, then all vertices must also have the same degree, eigenvector, closeness, and betweenness centralities. We provide a counterexample for the latter two centrality measures and propose a revised conjecture.
Competition networks are formed via adversarial interactions between actors. The Dynamic Competition Hypothesis predicts that influential actors in competition networks should have a large number of common out-neighbors with many other nodes. We empirically study this idea as a centrality score and find the measure predictive of importance in several real-world networks including food webs, conflict networks, and voting data from Survivor.
There is an ever-increasing interest in investigating dynamics in time-varying graphs (TVGs). Nevertheless, so far, the notion of centrality in TVG scenarios usually refers to metrics that assess the relative importance of nodes along the temporal evolution of the dynamic complex network. For some TVG scenarios, however, more important than identifying the central nodes under a given node centrality definition is identifying the key time instants for taking certain actions. In this paper, we thus introduce and investigate the notion of time centrality in TVGs. Analogously to node centrality, time centrality evaluates the relative importance of time instants in dynamic complex networks. In this context, we present two time centrality metrics related to diffusion processes. We evaluate the two defined metrics using both a real-world dataset representing an in-person contact dynamic network and a synthetically generated randomized TVG. We validate the concept of time centrality showing that diffusion starting at the best classified time instants (i.e. the most central ones), according to our metrics, can perform a faster and more efficient diffusion process.
The modern age of digital music access has increased the availability of data about music consumption and creation, facilitating the large-scale analysis of the complex networks that connect music together. Data about user streaming behaviour, and the musical collaboration networks are particularly important with new data-driven recommendation systems. Without thorough analysis, such collaboration graphs can lead to false or misleading conclusions. Here we present a new collaboration network of artists from the online music streaming service Spotify, and demonstrate a critical change in the eigenvector centrality of artists, as low popularity artists are removed. The critical change in centrality, from classical artists to rap artists, demonstrates deeper structural properties of the network. A Social Group Centrality model is presented to simulate this critical transition behaviour, and switching between dominant eigenvectors is observed. This model presents a novel investigation of the effect of popularity bias on how centrality and importance are measured, and provides a new tool for examining such flaws in networks.
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