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Register a new userViral Misinformation: The Role of Homophily and Polarization
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Added by
Walter Quattrociocchi
Publication date
2014
fields
Informatics Engineering
and research's language is
English
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No Arabic abstract
The spreading of unsubstantiated rumors on online social networks (OSN) either unintentionally or intentionally (e.g., for political reasons or even trolling) can have serious consequences such as in the recent case of rumors about Ebola causing disruption to health-care workers. Here we show that indicators aimed at quantifying information consumption patterns might provide important insights about the virality of false claims. In particular, we address the driving forces behind the popularity of contents by analyzing a sample of 1.2M Facebook Italian users consuming different (and opposite) types of information (science and conspiracy news). We show that users engagement across different contents correlates with the number of friends having similar consumption patterns (homophily), indicating the area in the social network where certain types of contents are more likely to spread. Then, we test diffusion patterns on an external sample of $4,709$ intentional satirical false claims showing that neither the presence of hubs (structural properties) nor the most active users (influencers) are prevalent in viral phenomena. Instead, we found out that in an environment where misinformation is pervasive, users aggregation around shared beliefs may make the usual exposure to conspiracy stories (polarization) a determinant for the virality of false information.
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An important challenge in the process of tracking and detecting the dissemination of misinformation is to understand the political gap between people that engage with the so called fake news. A possible factor responsible for this gap is opinion polarization, which may prompt the general public to classify content that they disagree or want to discredit as fake. In this work, we study the relationship between political polarization and content reported by Twitter users as related to fake news. We investigate how polarization may create distinct narratives on what misinformation actually is. We perform our study based on two datasets collected from Twitter. The first dataset contains tweets about US politics in general, from which we compute the degree of polarization of each user towards the Republican and Democratic Party. In the second dataset, we collect tweets and URLs that co-occurred with fake news related keywords and hashtags, such as #FakeNews and #AlternativeFact, as well as reactions towards such tweets and URLs. We then analyze the relationship between polarization and what is perceived as misinformation, and whether users are designating information that they disagree as fake. Our results show an increase in the polarization of users and URLs associated with fake-news keywords and hashtags, when compared to information not labeled as fake news. We discuss the impact of our findings on the challenges of tracking fake news in the ongoing battle against misinformation.
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