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Leadership without Leaders? Starters and Followers in Online Collective Action

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 Added by Scott A. Hale
 Publication date 2013
and research's language is English




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The Internet has been ascribed a prominent role in collective action, particularly with widespread use of social media. But most mobilisations fail. We investigate the characteristics of those few mobilisations that succeed and hypothesise that the presence of starters with low thresholds for joining will determine whether a mobilisation achieves success, as suggested by threshold models. We use experimental data from public good games to identify personality types associated with willingness to start in collective action. We find a significant association between both extraversion and internal locus of control, and willingness to start, while agreeableness is associated with a tendency to follow. Rounds without at least a minimum level of extraversion among the participants are unlikely to be funded, providing some support for the hypothesis.



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Many celebrate the Internets ability to connect individuals and facilitate collective action toward a common goal. While numerous systems have been designed to support particular aspects of collective action, few systems support participatory, end-to-end collective action in which a crowd or community identifies opportunities, formulates goals, brainstorms ideas, develops plans, mobilizes, and takes action. To explore the possibilities and barriers in supporting such interactions, we have developed WeDo, a system aimed at promoting simple forms of participatory, end-to-end collective action. Pilot deployments of WeDo illustrate that sociotechnical systems can support automated transitions through different phases of end-to-end collective action, but that challenges, such as the elicitation of leadership and the accommodation of existing group norms, remain.
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