تطبيق أسلوب المقارنة المرجعية في المصارف السورية و أثر ذلك على تحسين جودة الخدمات المصرفية

The research aims mainly to study the method of Benchmarking and the possibility of its usage in the Syrian banks, and to figure out any obstacles for such application therefore finding the right solutions, and for this goal the researcher did the following, Conduction of an extensive theoretical study.