This paper presents the solution proposed by the 1213Li team for subtask 3 in SemEval-2021 Task 6: identifying the multiple persuasion techniques used in the multi-modal content of the meme. We explored various approaches in feature extraction and th
e detection of persuasion labels. Our final model employs pre-trained models including RoBERTa and ResNet-50 as a feature extractor for texts and images, respectively, and adopts a label embedding layer with multi-modal attention mechanism to measure the similarity of labels with the multi-modal information and fuse features for label prediction. Our proposed method outperforms the provided baseline method and achieves 3rd out of 16 participants with 0.54860/0.22830 for Micro/Macro F1 scores.
