Customer reviews are useful in providing an indirect, secondhand experience of a product. People often use reviews written by other customers as a guideline prior to purchasing a product. Such behavior signifies the authenticity of reviews in e-comme
rce platforms. However, fake reviews are increasingly becoming a hassle for both consumers and product owners. To address this issue, we propose You Only Need Gold (YONG), an essential information mining tool for detecting fake reviews and augmenting user discretion. Our experimental results show the poor human performance on fake review detection, substantially improved user capability given our tool, and the ultimate need for user reliance on the tool.
