Audience Design from a Translator’s Perspective

This paper maintains that different cultures have different generic conventions, including those related to audience design. It examines the Syrian newspaper marriage congratulation (SNMC), the British newspaper marriage announcement (BNMA), the British newspaper marriage congratulation/announcement (BNMC/A), and the British newspaper marriage congratulation (BNMC) from a monoaddressee/ twin-addressee perspective. It also investigates monofunction/ twin-function language, the roles played constantly/in rotation by the participants, and the general/special audience.