This study aims to identify the Saudi female student tendencies
towards the consumption rationalization culture and knowledge about it.
Sources of this knowledge and the student’s contribution to the
enhancement and dissemination of this culture.
The field study consists of a sample of 550 students at the department
of Sociology. Studies in the female student’s university studies center.
The aim is to test the before mentioned objectives through a questionnaire
designed within the appropriate questionnaire characteristics. The study
has concluded a number of important results including the following:
The knowledge about the culture of consumption rationalization is
obtained from limited resources. In addition, the students play a very
limited role disseminating this culture.
The statistical analysis of the study’s results indicates a statistical
relevance between the social background and adoption of the student and
her knowledge of the consumption rationalization culture.
The study also shows lack of interest in the civil society of this
culture.
The study develops several recommendations and suggestions for the
university, the society and the family based on the general results it
reached.
