The aim of the study is two folds. First, it aims at analyzing the factors affecting Patient's
choice of health service provider (Private clinic, public hospital, or private hospital). This study
applies a multinomial logit model (MNL) to analyze p
atient's choice, using a sample of 695
respondents drawn from Damascus City. Second, the study estimates the marginal willingness to
pay for an extra gain from a specific change in each of the characteristics of health provider, such
as reputation and waiting time. Analysis results were as follows:
- Perceived reputation of the health provider is the most important factor affecting the
patient's choice of health provider.
- Ironically, higher treatment cost is associated with higher probability of choosing the more
expensive health provider alternative.
- The choice of a specific health provider against another is negatively associated with
associated commuting time.
- Waiting time at the private clinic has no significant effect on patient's choice of the private
clinic.
- Marginal willingness to pay for extra level on perceived reputation index of a private clinic
is estimated at US$1.41, and US$0.07 for an extra hour saved of waiting time.
- Marginal willingness to pay for extra level on perceived reputation index of a private
hospital is estimated at US$1.06, and US$4.79 for an extra hour saved of waiting time.
- Patient's demographic characteristics have an insignificant effect on the choice of a specific
health provider against another.
The study recommends health providers to enhance the level of their professional
reputation as it turned out to be the most crucial factor affecting patient's choice, and at the
same time keep on improving other factors such as internal procedures, waiting time, and
location.