This study aims to clarify the ability of Syrian companies to improve their
performance through adoption of green accounting as a marketing concept and its impact
on market share.
The study focused on the components and obstacles of environmental
knowledge for
application of green accounting and its impact on the marketing performance of the
company.
The researcher used the descriptive approach in the research community (Banias Oil
Refining Company), using a survey that has been distributed amongst workers in the
company, then the researcher analyzed the survey results by the Statistical Package for the
Social Sciences (SPSS).
The research concluded the following findings: Environmental knowledge among
workers is not at the required level, and this is what hampers the application of green
accounting in the academic concept Basically, in addition to having a lot of obstacles that
have limited the success in the application of green accounting and that reflected in turn on
the marketing performance of the company.
