Memes are one of the most popular types of content used to spread information online. They can influence a large number of people through rhetorical and psychological techniques. The task, Detection of Persuasion Techniques in Texts and Images, is to
detect these persuasive techniques in memes. It consists of three subtasks: (A) Multi-label classification using textual content, (B) Multi-label classification and span identification using textual content, and (C) Multi-label classification using visual and textual content. In this paper, we propose a transfer learning approach to fine-tune BERT-based models in different modalities. We also explore the effectiveness of ensembles of models trained in different modalities. We achieve an F1-score of 57.0, 48.2, and 52.1 in the corresponding subtasks.
We describe our systems of subtask1 and subtask3 for SemEval-2021 Task 6 on Detection of Persuasion Techniques in Texts and Images. The purpose of subtask1 is to identify propaganda techniques given textual content, and the goal of subtask3 is to det
ect them given both textual and visual content. For subtask1, we investigate transfer learning based on pre-trained language models (PLMs) such as BERT, RoBERTa to solve data sparsity problems. For subtask3, we extract heterogeneous visual representations (i.e., face features, OCR features, and multimodal representations) and explore various multimodal fusion strategies to combine the textual and visual representations. The official evaluation shows our ensemble model ranks 1st for subtask1 and 2nd for subtask3.
