The research seeks to enhance the role of the central marketing to added value
marketing benefits in restaurants, the role of storage in general, and refrigerators cooling
rooms in particular in achieving temporal benefits of the products and the b
alance between
the flow of materials and supplies necessary for the continuity of the production process.
theresearch was conducted on a sample thate represented about 50 Restaurant in Latakia
province, and reached the results thate the central marketing has an important role in
raising the level of culture and health for marketing services.