The Syrian banking sector has achieved profits during the Syrian crisis, the bulk of it
is due to the revaluation of foreign currencies into SYP using the new exchange rates. The
process of identifying growth requires monitor the development of man
y of the basic
elements of the Bank's work, So we can say that Since the beginning of the crisis so far,
based on the annual reports of Syrian banks, the banking sector did not achieve any real
growth.That is normal causeThe country is going through one of its most difficult times,
making the economic wheel descend significantly.
The research aims to study the development of innovations in banking service and
their impact on marketing performance.To achieve this, the researcher used the model of
six dimensions of innovation services to assess marketing performance, and has been
formulated three main hypotheses were tested by Statistical Package for Social Sciences
SPSS V (23) to reach the researcher to several conclusions, including: Bank Bemo
outperform the Commercial Bank of Syria in the degree of innovation strategy adopted
during the crisis, and there is no significant relationship between innovationin services and
marketing performance.so,the researcher has proposed to study the opportunities which are
created by the crisis through analyzing the internal and external environment of banks,
relying on innovation activities as a strategy for optimization investment and long-term
growth.