The Syrian banking sector has achieved profits during the Syrian crisis, the bulk of it
is due to the revaluation of foreign currencies into SYP using the new exchange rates. The
process of identifying growth requires monitor the development of man
y of the basic
elements of the Bank's work, So we can say that Since the beginning of the crisis so far,
based on the annual reports of Syrian banks, the banking sector did not achieve any real
growth.That is normal causeThe country is going through one of its most difficult times,
making the economic wheel descend significantly.
The research aims to study the development of innovations in banking service and
their impact on marketing performance.To achieve this, the researcher used the model of
six dimensions of innovation services to assess marketing performance, and has been
formulated three main hypotheses were tested by Statistical Package for Social Sciences
SPSS V (23) to reach the researcher to several conclusions, including: Bank Bemo
outperform the Commercial Bank of Syria in the degree of innovation strategy adopted
during the crisis, and there is no significant relationship between innovationin services and
marketing performance.so,the researcher has proposed to study the opportunities which are
created by the crisis through analyzing the internal and external environment of banks,
relying on innovation activities as a strategy for optimization investment and long-term
growth.
This study aims to clarify the ability of Syrian companies to improve their
performance through adoption of green accounting as a marketing concept and its impact
on market share.
The study focused on the components and obstacles of environmental
knowledge for
application of green accounting and its impact on the marketing performance of the
company.
The researcher used the descriptive approach in the research community (Banias Oil
Refining Company), using a survey that has been distributed amongst workers in the
company, then the researcher analyzed the survey results by the Statistical Package for the
Social Sciences (SPSS).
The research concluded the following findings: Environmental knowledge among
workers is not at the required level, and this is what hampers the application of green
accounting in the academic concept Basically, in addition to having a lot of obstacles that
have limited the success in the application of green accounting and that reflected in turn on
the marketing performance of the company.