In information-rich environments, the competition for users attention leads to a flood of content from which people often find hard to sort out the most relevant and useful pieces. Using Twitter as a case study, we applied an attention economy solution to generate the most informative tweets for its users. By considering the novelty and popularity of tweets as objective measures of their relevance and utility, we used the Huberman-Wu algorithm to automatically select the ones that will receive the most attention in the next time interval. Their predicted popularity was confirmed by using Twitter data collected for a period of 2 months.
There has been a tremendous rise in the growth of online social networks all over the world in recent years. It has facilitated users to generate a large amount of real-time content at an incessant rate, all competing with each other to attract enough attention and become popular trends. While Western online social networks such as Twitter have been well studied, the popular Chinese microblogging network Sina Weibo has had relatively lower exposure. In this paper, we analyze in detail the temporal aspect of trends and trend-setters in Sina Weibo, contrasting it with earlier observations in Twitter. We find that there is a vast difference in the content shared in China when compared to a global social network such as Twitter. In China, the trends are created almost entirely due to the retweets of media content such as jokes, images and videos, unlike Twitter where it has been shown that the trends tend to have more to do with current global events and news stories. We take a detailed look at the formation, persistence and decay of trends and examine the key topics that trend in Sina Weibo. One of our key findings is that retweets are much more common in Sina Weibo and contribute a lot to creating trends. When we look closer, we observe that most trends in Sina Weibo are due to the continuous retweets of a small percentage of fraudulent accounts. These fake accounts are set up to artificially inflate certain posts, causing them to shoot up into Sina Weibos trending list, which are in turn displayed as the most popular topics to users.
The ever-increasing amount of information flowing through Social Media forces the members of these networks to compete for attention and influence by relying on other people to spread their message. A large study of information propagation within Twitter reveals that the majority of users act as passive information consumers and do not forward the content to the network. Therefore, in order for individuals to become influential they must not only obtain attention and thus be popular, but also overcome user passivity. We propose an algorithm that determines the influence and passivity of users based on their information forwarding activity. An evaluation performed with a 2.5 million user dataset shows that our influence measure is a good predictor of URL clicks, outperforming several other measures that do not explicitly take user passivity into account. We also explicitly demonstrate that high popularity does not necessarily imply high influence and vice-versa.
