ﻻ يوجد ملخص باللغة العربية
There has been considerable debate about the comparative advantages of marketing education emphasizing theoretical knowledge and applied skills. The current study investigated the skills necessary for entry-level marketing positions, specifically that of Social Media Manager (SMMgr) and Social Media Marketer (SMMkt). Data was collected from Indeed.com using a web crawler to extract job postings for SMMgr and SMMkt. A total of 766 and 654 entry-level jobs for SMMgr and SMMkt, respectively, across the entire United States, was collected. Independent raters separately analyzed the data for keywords and categories. Findings suggest that the most desired skills are occupational digital marketing skills. Other relevant skill categories included communication, employee attributes, problem-solving, and information technology skills. This study extends the current literature by highlighting the desired skills prevalent across the social media industry. The findings also have relevance in designing the marketing education curriculum, specifically in isolating core skills that could be integrated into the marketing courses.
The field of Augmented Reality (AR) and Virtual Reality (VR) has seen massive growth in recent years. Numerous degree programs have started to redesign their curricula to meet the high market demand of such job positions. In this paper, we performed
Working adults spend nearly one third of their daily time at their jobs. In this paper, we study job-related social media discourse from a community of users. We use both crowdsourcing and local expertise to train a classifier to detect job-related m
Labour demand and skill shortages have historically been difficult to assess given the high costs of conducting representative surveys and the inherent delays of these indicators. This is particularly consequential for fast developing skills and occu
Youth unemployment rates are still in alerting levels for many countries, among which Italy. Direct consequences include poverty, social exclusion, and criminal behaviours, while negative impact on the future employability and wage cannot be obscured
The Ubiquitous nature of smartphones has significantly increased the use of social media platforms, such as Facebook, Twitter, TikTok, and LinkedIn, etc., among the public, government, and businesses. Facebook generated ~70 billion USD in 2019 in adv