ﻻ يوجد ملخص باللغة العربية
We study the optimal pricing strategies of a monopolist selling a divisible good (service) to consumers that are embedded in a social network. A key feature of our model is that consumers experience a (positive) local network effect. In particular, each consumers usage level depends directly on the usage of her neighbors in the social network structure. Thus, the monopolists optimal pricing strategy may involve offering discounts to certain agents, who have a central position in the underlying network. First, we consider a setting where the monopolist can offer individualized prices and derive an explicit characterization of the optimal price for each consumer as a function of her network position. In particular, we show that it is optimal for the monopolist to charge each agent a price that is proportional to her Bonacich centrality in the social network. In the second part of the paper, we discuss the optimal strategy of a monopolist that can only choose a single uniform price for the good and derive an algorithm polynomial in the number of agents to compute such a price. Thirdly, we assume that the monopolist can offer the good in two prices, full and discounted, and study the problem of determining which set of consumers should be given the discount. We show that the problem is NP-hard, however we provide an explicit characterization of the set of agents that should be offered the discounted price. Next, we describe an approximation algorithm for finding the optimal set of agents. We show that if the profit is nonnegative under any feasible price allocation, the algorithm guarantees at least 88% of the optimal profit. Finally, we highlight the value of network information by comparing the profits of a monopolist that does not take into account the network effects when choosing her pricing policy to those of a monopolist that uses this information optimally.
A decision-maker is deciding between an active action (e.g., purchase a house, invest certain stock) and a passive action. The payoff of the active action depends on the buyers private type and also an unknown state of nature. An information seller c
Cooperative multihop communication can greatly increase network throughput, yet packet forwarding for other nodes involves opportunity and energy cost for relays. Thus one of the pre-requisite problems in the successful implementation of multihop tra
A patient seller aims to sell a good to an impatient buyer (i.e., one who discounts utility over time). The buyer will remain in the market for a period of time $T$, and her private value is drawn from a publicly known distribution. What is the reven
We consider the problem of posting prices for unit-demand buyers if all $n$ buyers have identically distributed valuations drawn from a distribution with monotone hazard rate. We show that even with multiple items asymptotically optimal welfare can b
Sponsored Search Auctions (SSAs) arguably represent the problem at the intersection of computer science and economics with the deepest applications in real life. Within the realm of SSAs, the study of the effects that showing one ad has on the other