ﻻ يوجد ملخص باللغة العربية
Recommendation for new users, also called user cold start, has been a well-recognized challenge for online recommender systems. Most existing methods view the crux as the lack of initial data. However, in this paper, we argue that there are neglected problems: 1) New users behaviour follows much different distributions from regular users. 2) Although personalized features are involved, heavily imbalanced samples prevent the model from balancing new/regular user distributions, as if the personalized features are overwhelmed. We name the problem as the submergence of personalization. To tackle this problem, we propose a novel module: Personalized COld Start MOdules (POSO). Considering from a model architecture perspective, POSO personalizes existing modules by introducing multiple user-group-specialized sub-modules. Then, it fuses their outputs by personalized gates, resulting in comprehensive representations. In such way, POSO projects imbalanced features to even modules. POSO can be flexibly integrated into many existing modules and effectively improves their performance with negligible computational overheads. The proposed method shows remarkable advantage in industrial scenario. It has been deployed on the large-scale recommender system of Kwai, and improves new user Watch Time by a large margin (+7.75%). Moreover, POSO can be further generalized to regular users, inactive users and returning users (+2%-3% on Watch Time), as well as item cold start (+3.8% on Watch Time). Its effectiveness has also been verified on public dataset (MovieLens 20M). We believe such practical experience can be well generalized to other scenarios.
As one of major challenges, cold-start problem plagues nearly all recommender systems. In particular, new items will be overlooked, impeding the development of new products online. Given limited resources, how to utilize the knowledge of recommender
Ubiquitous personalized recommender systems are built to achieve two seemingly conflicting goals, to serve high quality content tailored to individual users taste and to adapt quickly to the ever changing environment. The former requires a complex ma
User behavior has been validated to be effective in revealing personalized preferences for commercial recommendations. However, few user-item interactions can be collected for new users, which results in a null space for their interests, i.e., the co
In this paper, we propose a robust sequential learning strategy for training large-scale Recommender Systems (RS) over implicit feedback mainly in the form of clicks. Our approach relies on the minimization of a pairwise ranking loss over blocks of c
Users of industrial recommender systems are normally suggesteda list of items at one time. Ideally, such list-wise recommendationshould provide diverse and relevant options to the users. However, in practice, list-wise recommendation is implemented a