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تسجيل مستخدم جديدAlgorithms for Influence Maximization in Socio-Physical Networks
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Given a directed graph (representing a social network), the influence maximization problem is to find k nodes which, when influenced (or activated), would maximize the number of remaining nodes that get activated. In this paper, we consider a more general version of the problem that includes an additional set of nodes, termed as physical nodes, such that a node in the social network is covered by one or more physical nodes. A physical node exists in one of two states at any time, opened or closed, and there is a constraint on the maximum number of physical nodes that can be opened. In this setting, an inactive node in the social network becomes active if it has enough active neighbors in the social network and if it is covered by at least one of the opened physical nodes. This problem arises in disaster recovery, where a displaced social group decides to return after a disaster only after enough groups in its social network return and some infrastructure components in its neighborhood are repaired. The general problem is NP-hard to approximate within any constant factor and thus we characterize optimal and approximation algorithms for special instances of the problem.
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Influence Maximization (IM) aims to maximize the number of people that become aware of a product by finding the `best set of `seed users to initiate the product advertisement. Unlike prior arts on static social networks containing fixed number of use
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the network as one wishes. Instead, only a small subset of users is initially accessible. Such access limitation would significantly impair the influence spread, since IM often relies on seeding high degree users, which are particularly rare in such a small subset due to the power-law structure of social networks. In this paper, we attempt to solve the limited IM in real-world scenarios by the adaptive approach with seeding and diffusion uncertainty considered. Specifically, we consider fine-grained discounts and assume users accept the discount probabilistically. The diffusion process is depicted by the independent cascade model. To overcome the access limitation, we prove the set-wise friendship paradox (FP) phenomenon that neighbors have higher degree in expectation, and propose a two-stage seeding model with the FP embedded, where neighbors are seeded. On this basis, for comparison we formulate the non-adaptive case and adaptive case, both proven to be NP-hard. In the non-adaptive case, discounts are allocated to users all at once. We show the monotonicity of influence spread w.r.t. discount allocation and design a two-stage coordinate descent framework to decide the discount allocation. In the adaptive case, users are sequentially seeded based on observations of existing seeding and diffusion results. We prove the adaptive submodularity and submodularity of the influence spread function in two stages. Then, a series of adaptive greedy algorithms are proposed with constant approximation ratio.
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