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تسجيل مستخدم جديدBidding Machine: Learning to Bid for Directly Optimizing Profits in Display Advertising
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Real-time bidding (RTB) based display advertising has become one of the key technological advances in computational advertising. RTB enables advertisers to buy individual ad impressions via an auction in real-time and facilitates the evaluation and the bidding of individual impressions across multiple advertisers. In RTB, the advertisers face three main challenges when optimizing their bidding strategies, namely (i) estimating the utility (e.g.,
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