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We focus on three aspects of the early spread of a hashtag in order to predict whether it will go viral: the network properties of the subset of users tweeting the hashtag, its geographical properties, and, most importantly, its conductance-related properties. One of our significant contributions is to discover the critical role played by the conductance based features for the successful prediction of virality. More specifically, we show that the first derivative of the conductance gives an early indication of whether the hashtag is going to go viral or not. We present a detailed experimental evaluation of the effect of our various categories of features on the virality prediction task. When compared to the baselines and the state of the art techniques proposed in the literature our feature set is able to achieve significantly better accuracy on a large dataset of 7.7 million users and all their tweets over a period of month, as well as on existing datasets.
Topological aspects, like community structure, and temporal activity patterns, like burstiness, have been shown to severly influence the speed of spreading in temporal networks. We study the influence of the topology on the susceptible-infected (SI)
We propose a stochastic model for the diffusion of topics entering a social network modeled by a Watts-Strogatz graph. Our model sets into play an implicit competition between these topics as they vie for the attention of users in the network. The dy
Social media are massive marketplaces where ideas and news compete for our attention. Previous studies have shown that quality is not a necessary condition for online virality and that knowledge about peer choices can distort the relationship between
We investigate the impact of noise and topology on opinion diversity in social networks. We do so by extending well-established models of opinion dynamics to a stochastic setting where agents are subject both to assimilative forces by their local soc
Animated GIFs are becoming increasingly popular in online communication. People use them to express emotion, share their interests and enhance (or even replace) short-form texting; they are a new means to tell visual stories. Some creative animated G