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Different models of social influence have explored the dynamics of social contagion, imitation, and diffusion of different types of traits, opinions, and conducts. However, few behavioral data indicating social influence dynamics have been obtained from direct observation in `natural social contexts. The present research provides that kind of evidence in the case of the public expression of political preferences in the city of Barcelona, where thousands of citizens supporting the secession of Catalonia from Spain have placed a Catalan flag in their balconies. We present two different studies. 1) In July 2013 we registered the number of flags in 26% of the the city. We find that there is a large dispersion in the density of flags in districts with similar density of pro-independence voters. However, we find that the density of flags tends to be fostered in those electoral district where there is a clear majority of pro-independence vote, while it is inhibited in the opposite cases. 2) During 17 days around Catalonias 2013 National Holiday we observed the position at balcony resolution of the flags displayed in the facades of 82 blocks. We compare the clustering of flags on the facades observed each day to equivalent random distributions and find that successive hangings of flags are not independent events but that a local influence mechanism is favoring their clustering. We also find that except for the National Holiday day the density of flags tends to be fostered in those facades where there is a clear majority of pro-independence vote.
In this Letter, we empirically study the influence of reciprocal links, in order to understand its role in affecting the structure and function of directed social networks. Experimental results on two representative datesets, Sina Weibo and Douban, d
Recent political campaigns have demonstrated how technologies are used to boost election outcomes by microtargeting voters. We propose and analyze a framework which analyzes how political activists use technologies to target voters. Voters are repres
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We study the Axelrods cultural adaptation model using the concept of cluster size entropy, $S_{c}$ that gives information on the variability of the cultural cluster size present in the system. Using networks of different topologies, from regular to r
Modelling efforts in opinion dynamics have to a large extent ignored that opinion exchange between individuals can also have an effect on how willing they are to express their opinion publicly. Here, we introduce a model of public opinion expression.