اشترك بالحزمة الذهبية واحصل على وصول غير محدود شمرا أكاديميا
تسجيل مستخدم جديدThe Role Of the Adopting Of the Social Responsibility In Marketing: A Case Study In Joud Company For The Food Industries
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The research studies the current state and policy of the Joud company as an example of the resultant impact of the food industry adopting for social responsibility in marketing: packaging, physical distribution, promotion and dealing with the case of concession. The research adopts the descriptive method and develops a questionnaire for collecting the preliminary data comprising the research samples. This questionnaire has been handed to be filled by a staff of (123) employees with responsibilities covering marketing, distribution, promotion and packaging. The fully answered questionnaires count to 118 leading to a response rate of (95.93%). The most important search results are represented in: 1- Joud company for food industries adopt the social responsibility in marketing related to packaging with a high degree and with a relativity importance reached (78.384%). 2- Joud company for food industries adopt the social responsibility in distribution related to packaging with a high degree and with a relativity importance reached (77.288%). 3- Joud company for food industries adopt the social responsibility in promotion related to packaging with a high degree and with a relativity importance reached (69.152%). 4- Joud company for food industries adopt the social responsibility in dealing with the case of concession related to packaging with a high degree and with a relativity importance reached (77.458)%.
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ملخص البحث
تستعرض الدراسة التي أعدها الدكتور سامر قاسم نور حسن وحود واقع تبني شركة جود للصناعات الغذائية لأبعاد المسؤولية الاجتماعية في التسويق، وذلك من خلال تحليل أربعة مجالات رئيسية: التعبئة والتغليف، التوزيع المادي، الترويج، والتعامل مع حالة الامتياز. اعتمدت الدراسة على المنهج الوصفي الإحصائي واستخدمت استبانة لجمع البيانات من 123 موظفًا في الشركة، مع استرداد 118 استبانة كاملة بنسبة استجابة بلغت 95.93%. أظهرت النتائج أن الشركة تتبنى المسؤولية الاجتماعية بدرجة عالية في جميع المجالات الأربعة، حيث بلغت الأهمية النسبية للتعبئة والتغليف 78.384%، وللتوزيع المادي 77.288%، وللترويج 69.152%، وللتعامل مع حالة الامتياز 77.458%. توصي الدراسة بزيادة تبني مفهوم المسؤولية الاجتماعية في التسويق من خلال إنشاء هيئة مختصة وتقديم خدمات اجتماعية متنوعة.
قراءة نقدية
دراسة نقدية: على الرغم من أن الدراسة تقدم تحليلًا شاملاً وموثقًا لواقع تبني المسؤولية الاجتماعية في شركة جود للصناعات الغذائية، إلا أن هناك بعض النقاط التي يمكن تحسينها. أولاً، الدراسة تعتمد بشكل كبير على البيانات المستمدة من استبانة واحدة، مما قد يحد من تنوع المصادر ويؤثر على شمولية النتائج. ثانياً، كان من الممكن أن تتضمن الدراسة مقارنة بين شركة جود وشركات أخرى في نفس القطاع لتوفير سياق أوسع. ثالثاً، لم تتناول الدراسة بشكل كافٍ التحديات التي تواجه الشركة في تبني المسؤولية الاجتماعية وكيفية التغلب عليها. وأخيراً، كان من الممكن أن تقدم الدراسة توصيات أكثر تفصيلية وقابلة للتنفيذ لتحسين الأداء الاجتماعي للشركة.
أسئلة حول البحث
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ما هي الأبعاد الأربعة التي تم دراستها في تبني المسؤولية الاجتماعية في شركة جود للصناعات الغذائية؟
الأبعاد الأربعة هي التعبئة والتغليف، التوزيع المادي، الترويج، والتعامل مع حالة الامتياز.
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ما هي نسبة الاستجابة للاستبانات التي تم توزيعها على موظفي شركة جود للصناعات الغذائية؟
نسبة الاستجابة بلغت 95.93% حيث تم استرداد 118 استبانة من أصل 123 موزعة.
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ما هو المجال الذي حصل على أعلى نسبة أهمية نسبية في تبني المسؤولية الاجتماعية في شركة جود؟
المجال الذي حصل على أعلى نسبة أهمية نسبية هو التعبئة والتغليف بنسبة 78.384%.
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ما هي التوصية الرئيسية التي قدمتها الدراسة لتحسين تبني المسؤولية الاجتماعية في شركة جود؟
التوصية الرئيسية هي زيادة تبني مفهوم المسؤولية الاجتماعية في التسويق من خلال إنشاء هيئة مختصة تهتم بتطبيق هذا المفهوم في أنشطة الشركة المختلفة.
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